Let’s Go Malaysia: Hunan–Malaysia Partnership Accelerates Investment, Trade & Tourism Expansion

In conjunction with the 52nd anniversary of diplomatic relations between China and Malaysia, and in celebration of Visit Malaysia 2026, Hunan TV International alongside Mango TV and KMA Production to launch a series of promotional initiatives in Johor, Malaysia.

Let’s Go Malaysia: Hunan–Malaysia Partnership Accelerates Investment, Trade & Tourism Expansion

As part of efforts to further strengthen economic and cultural exchanges between the two regions, a cultural and tourism promotion event will be held this March at Saint Tropez Hotel, Changsha in Hunan. This initiative has received strong support from Tourism Malaysia, Tourism Johor, the Johor State Government, and various local business institutions.

Let’s Go Malaysia: Hunan–Malaysia Partnership 

Against this backdrop, KMA Production has fully planned and produced the brand-new special series “Let’s Go Malaysia.” The programme adopts the festive theme “Instant Joy, Instant Departure” for the brand New Year, guided by the creative philosophy of integrating thoughtfulness, artistry, and people-centric storytelling. Through an immersive and people centric travel format, the series highlights Malaysia’s cultural depth, explores breathtaking landscapes, heritage traditions and contemporary vibrancy, fostering dynamic cross-cultural engagement.

“Let’s Go Malaysia” is simulcast on Hunan TV International and Mango TV. The first episode premiered on 25th February, with the second episode scheduled to air on 4th March. A dedicated promotional launch ceremony will be held in Hunan on 6th March to further expand the programme’s outreach and strengthen Hunan–Malaysia tourism collaboration.

The programme features two Mango TV artistes alongside Malaysia’s national icon and Olympic mixed doubles badminton silver medallist, Goh Liu Ying (吴柳莹), marking her debut appearance on a Chinese variety programme. Emphasising authenticity and genuine interaction, the series presents Johor’s breathtaking landscapes, Nanyang cuisine, and multicultural heritage, bridging cultural connections and enhancing audience engagementbetween the two regions.

Hunan–Malaysia Cultural, Trade & Tourism Expo Elevates Bilateral Cooperation Guided by the theme “THE HUNAN – MALAYSIA SYNERGY POWERING INVESTMENT, TRADE & TOURISM”, the Hunan–Malaysia Cultural, Trade & Tourism Expo serves as the key offline extension of “Let’s Go Malaysia.” The initiative integrates five core pillars:

Cultural & Tourism Promotion + Product Exhibition & Sales + Overseas Business Expansion + Media Outreach + Education & Investment Visits, forming a comprehensive cross-border cooperation platform that combines cultural exchange, economic collaboration, and industrial connectivity.

The project aims to deepen strategic cooperation between Hunan and Malaysia, particularly Johor, in tourism promotion, industrial synergy, and trade engagement, achieving complementary resource integration and shared value creation.

As a major extension of this collaboration, the Hunan–Malaysia Business & Tourism Expo will be held in Johor, Malaysia, from 31st July to 2nd August, spanning three days. The event will feature:

• China Gastronomy Carnival

• Official Opening Ceremony

• Culinary Demonstrations & Interactive Experiences

• Malaysia–China Cultural Performances

• Brand Showcase & Promotion Sessions

• Hunan–Malaysia Global Business Matching Forum

• Business & Tourism Investment Visits

• Education Abroad & Malaysia My Second Home (MM2H) Programme Sharing Session

The expo is expected to attract no fewer than 500 emerging enterprises and premium brands from China for exhibition and business matching, further expanding bilateral trade scale and deepening industrial exchange.

Through the dual engines of media amplification and industrial matchmaking, this initiative not only supports Chinese enterprises in expanding into the Southeast Asian market, but also facilitates the entry of high-quality Malaysian companies and specialty products into China. The result is a new framework of cultural integration, industrial co-development, and shared prosperity in commerce and tourism.

This collaboration represents both a pragmatic step in regional partnership and an innovative model for deep integration across culture, business, and tourism sectors. It marks a new phase of closer, more diversified, and sustainable cooperation between China and Malaysia.