TikTok Shop will intensify its support for homegrown and international brands participating in its authenticity-guaranteed Mall program with over 1,000 All-Star LIVE sessions to be conducted locally throughout 2026.
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| TikTok Shop Mall Ascend 2025: Support for Authenticity-Guaranteed Mall Brands in Malaysia With Over 1,000 All-Star LIVE Sessions |
All-Star LIVE sessions are premium shoppable livestreams created and promoted by TikTok Shop in collaboration with prominent celebrities and top-performing affiliate creators to support businesses of all sizes, including local MSMEs, to grow their brand presence by connecting with millions of customers nationwide.
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| Zason Wu, TikTok Shop Malaysia Country Head |
"In 2025, we hosted more than 100 All-Star LIVE sessions in Malaysia, which helped participating Mall brands achieve an average sales uplift of more than 160% compared to a normal day. Additionally, the overall sales of brands participating in our Mall program recorded an exponential growth rate of 2.3x faster than marketplace sellers this year," said Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships, TikTok Shop Malaysia.
"We are encouraged by these market validations of our efforts to support businesses in building brands and consumer confidence through TikTok Shop Mall. These milestones demonstrate that the enhanced customer experience of TikTok Shop Mall, especially the 100% Authenticity Guarantee, 30-Day Free Returns, and Super Brand Days, have been effective in helping brands scale. With over 1,000 All-Star LIVE sessions dedicated to support Mall brands next year, we hope to see more local MSMEs grow to become household names through Shoppertainment," added Nur Azre.
These insights were shared during the TikTok Shop Mall Ascend event that brought together hundreds of local entrepreneurs and industry experts to celebrate key milestones and recognise top-performing brands, including Senheng, PerySmith, Ceecile Women Sportswear, Panda Eyes, and others.
Brands interested in learning about TikTok Shop Mall may visit TikTok Shop Academy for further information.
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