Recently, guardian Malaysia announced that its pharmacists nationwide are now Certified Derma Experts. These pharmacists have the right ‘know-how’ to professionally consult and address shoppers’ skincare questions, especially in the specialised areas of derma skincare and sensitive skin needs.
 |
| guardian Derma Expert Skin Health Check Powered by AI |
I had the opportunity to experience the personalised 1-1 skin health consultation with the Certified Derma Experts.
guardian pharmacists’ upgraded knowledge is paired with the latest AI-powered Skin Health Check tool as Malaysia’s No. 1 Health & Beauty Retailer* rolls out this upgraded in-store consultation experience across stores nationwide.
 |
| AI-powered Skin Health Check by Derma Experts |
The Korean-designed Skin Health Check device helps shoppers discover their skin needs across 12 insights i.e. wrinkles, dark circles, blemishes, pores and acnes, amongst others – ALL in just 3 minutes.
 |
| Priscilla Wu, Managing Director, guardian Malaysia |
Priscilla added that this effort is made through guardian’s Radiance Academy that works with brand partners to structure and organise a curriculum that is focused on the increasing issues of eczema, acne, hyper-pigmentation and sensitive skin faced by Malaysians out there.
As part of the structured curriculum, pharmacists are exposed to curated topics on skin health that are conducted by speakers and trainers who are experts from our brand partners as well as Malaysia’s leading dermatologists.
Expert Says: Skincare and its link to overall wellbeing
Present at the event is one such expert, dermatologist Dr Ch’ng Chin Chwen, who said: “Many Malaysians ‘forget’ that the skin is our body’s largest organ. It acts as an important ‘shield’ for the individual’s protection, sensory organ, synthesis of Vitamin D and regulation of the body temperature. Therefore, it is important to care for the skin given its critical and multi-faceted role in supporting an individual’s health and wellbeing.”
Given the increasing prevalence of derma skin issues and sensitive skin needs, are Malaysians equipped with the right knowledge to care for their skin health?
“Access to expert-level advice can be further enhanced and knowledge is power. When skin consultation and analysis is done right, the awareness of what’s not right with the health of the skin will then enable the selection of the right solution to improve it,” added Dr Ch’ng.
guardian Pharmacists: Your friendly Derma Expert around your neighbourhood
Expert-level advice should not be misunderstood to be everything that one reads right out of the Internet or hearsay from extended families, friends and colleagues. “There is information overdose. And, there is also misinformation. Shoppers are either confused or misguided,” added Priscilla.
The intention to provide shoppers with personalised, 1-1 skin analysis using our AI-powered tool and to enable them access to the ‘right information’ gave birth to Radiance Academy. Working with brand partners in curating the right mix of courses in the curriculum for guardian Pharmacists, it has been an upskilling effort in continuous professional development to gain CME points (Continuous Medical Education) at the same time.
“The roll-out of our AI-powered Skin Health Check and your pharmacist’s certification of Derma Expertise underline guardian Malaysia’s commitment to empowering YOU with the right knowledge and guidance towards healthier skin,” concluded Priscilla.
MYguardian Rewards’ members stand to gain more with guardian Malaysia reward vouchers and sample kit. More information via guardian Malaysia’s Derma Skin Lab
#guardianNo1
#guardianSkinHealthCheck
#MYguardian
No comments:
Post a Comment
Please Leave a Comment to show some Love ~ Thanks