Maybelline New York Fashion Week: from Catwalk to Sidewalk

Maybelline New York from Catwalk to Sidewalk on 24th Nov in Mid Valley Megamall showcased the fashion’s hottest beauty trend. Maybelline New York brings its New York Fashion Week beauty trends to women everywhere through its versatile and fun makeup selection.

Maybelline New York Fall / Winter Fashion Show

Maybelline New York is all about being innovative and creating fun, fearless makeup trends. It is the official cosmetic sponsor for New York Fashion Week – six seasons in the running. And now, Maybelline wants you to be your very own fashionista by creating Maybelline New York’s Fashion Week looks. 

With Maybelline New York’s wide range of cosmetics, you will have the right tools for versatility and flexibility to copy these catwalk looks that are perfect for the sidewalk too.

Maybelline New York tells women everywhere to wear makeup and embrace their vibrant, fun and confident self. Maybelline New York believes in empowering women to make a statement through their makeup with its effortless, accessible and affordable products.
The Host 


Take your cue from Maybelline New York Autumn/Winter 2011 beauty trends as a point of inspiration. The season saw beauty focusing on an urban chic look, a sexy glamorous take on makeup plus the look we all want for year-end parties, a party princess look. 


THE LOOK: Think of a strong and confident woman, much like the ones we see on the streets of cosmopolitan cities like New York. Her makeup takes a fresh and clean approach, with a natural palette in mind. Strong eyes rule the look, with shades of brown, khaki and greens on the lids enhanced with dark liners for that confident look. Lips get a slick of nude to keep it soft and approachable.
GET THE LOOK Go soft or go intense; eyes get a striking treatment with liners. 
• MasterLiner in both black and brown (RRP: RM15.90) gives you a soft, blendable edge with its kohl formula.
• Hyper Sharp Liner (RRP: RM23.90) is all about creating a precise line all around eyes with its thinnest point (at 0.05mm). Or turn this dramatic liquid liner on its side for a thicker, bolder finish.
• There is also the Eye Studio 2-in-1 Impact Shadow Liner (RRP: RM16.90), Eye Studio Hyper Diamonds Liquid Liner (RRP: RM25.90), and Eye Studio Lasting Drama Gel Eye Liner (RRP: RM39.90) to do the job right.
THE FASHION: No fuss, no frills – a straightforward bold city style that is tough and edgy yet kept soft with little touches of feminine details. Tough-girl jackets are perfect accessories, while leather is the preferred material. The look is kept feminine with soft nude shades and shimmery threads. 


THE LOOK: Makeup takes a dazzling approach with shimmery shades on the eyes, glossy lips, and skin so dewy and soft. Think opening-night makeup where the spotlight is on you.
GET THE LOOK Eyes are the focus for this sexy look.
• For a glamorous feel on the eyes, Eye Studio Diamond Glow (RRP: RM29.90) & Eye Studio Hyper Diamonds (RRP: RM35.90) will do the trick.
• To up your X-factor, make sure to use Maybelline New York’s latest mascara, Volum’ Express The Falsies™ (RRP: RM42.90) for that dramatic and false-lash effect! Add on both top and bottom lashes for long, thick, 70s-inspired eyelashes.
• Or go for long lashes with Long Extreme Stiletto (RRP: RM32.90).
THE FASHION: Sparkles, shine and sequins take centrestage while asymmetrical designs form the look. It is just what you need to channel that inner starlet in you. Want to keep things softer? Go for feminine chiffon and shades in nude pink and rose gold. 


THE LOOK: The name says it all – you’re out to party all night long! Nothing like a fresh approach with makeup to have you looking great through the night. The look is subtle yet confident. It is all about undressing the face and keeping it fresh with a pop of color on the lips.
GET THE LOOK Think glossy full lips that turn into a sweet seductive smile.
• Try Watershine Pure Diamonds (RRP: RM24.90) and top off with Fruity Jelly (RRP: RM9.90) for high-shine lips.
• For rocking lip hues, check out Moisture Extreme Color Sensational (RRP: RM24.90).
THE FASHION: What you need is a look to help you stand out, much like a modern-day princess who is full of poise. A bold hue like red helps you make a grand entrance but feminine forms like midi dresses and cut-in waistlines give you a lady-like feel.


Color is fashion. Inspired by the versatility of colors, designers and makeup artists let their creativity rule on the catwalk with unique couture looks. 


Eye makeup gets a wild color explosion with this out-there look. Pile on the bold hues on your lids by using Eye Studio Hyper Diamonds in BR-1 as a base and Eye Studio Diamond Glow in Wine Pink, a quad eyeshadow palette with four intense pinkish shades.

Nothing like false lashes to up the drama factor when it comes to makeup? Don’t want to deal with the fake stuff? Pile on Volum’ Express The Falsies™ to give eyes that false lash look without actually using any yourself! Coat on the mascara on lashes to give it a voluminous and bold treatment, increasing lash volume and density by two times.

Dramatic eyes rule the creativity with these looks, and Maybelline New York ups the ante with this inventive look. Eyes are lined with the boldest of black liners and accentuated further with a splash of bold color. For this look, use Hyper Sharp Liner to line eyes as close as possible to the lash line while adding on the desired intensity. Then, draw across the line with bright shades from Eye Studio Hyper Diamonds. 

Lips soaked in rich color take centrestage with this next look. Paint lips with the brightest and boldest hue to give it that Madonna-esque feel. Maybelline New York’s preferred shade? Sexy red, of course! Try Moisture Extreme Color Sensational for rich and stunning shades.

Eyebrows play an important role in framing your features so when they are accentuated and bold, one can only imagine the fierce effect! With this look, treat eyes to mysterious shades of blue with Eye Studio Diamond Glow in Ocean Blue. Then, add drama on the brows with Maybelline New York by using MasterLiner in Black. The kohl creamy eyeliner will certainly create the boldness you need for the brows to stand out. 

Center Yee Lee Maybelline NY Marketing Mgr and 
right Jennifer, GM L’oreal Consumer Products Division 
Group Photo

Maybelline New York Masterliner

Maybelline New York: New the Falsies Mascara by Volum' Express 

For more information and updates please visit:-
Maybelline NY Simply Fabulous Facebook 
Maybelline New York Website 

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