388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day


388 Egg Sculptures for 2017 World Egg Day Celebration to Raise Awareness on the Benefits andValues of Eggs


What is Eggmonium? 388 pandemonium of eggs hits Avenue K for the first time in Malaysia in conjunction with the 2017 World Egg Day. And one of them is hand painted by me! Yes! I volunteered to paint one of the egg and hope that you can spot mine. Well I think I need to brush up my creative and artistic side, never the less I am proud of my artwork. There are total of 388 egg sculptures nestling the Ground Floor Atrium at Avenue K as well as other prominent and unique locations around Avenue K so go check it out...

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day


The 3 week-long “388 Eggmonium” showcase starts from 7th Sept to 1st Oct 2017 aimed to highlight the benefits and values of eggs which offers affordable source of high quality protein with the potential to feed the world.

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
388 Eggmonium at Avenue K from 7th Sept to 1st Oct, 2017

There will also be other fun activities such as free workshops and cooking demonstrations, egg sculpture crafting, egg painting, baking and food decorating as well as recipe sharing and demonstration by culinary art students. This campaign celebrates the beauty, nutritional value, and many different aspects of eggs.

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
Add captionAvenue K offers shoppers the opportunity to adopt the 1ft and 3ft egg sculptures from the “388 Eggmonium” display and bring it home for a good cause at a starting price of RM30 each

Avenue K offers shoppers the opportunity to adopt the 1ft and 3ft egg sculptures from the “388 Eggmonium” display and bring it home for a good cause at a starting price of RM30 each. A series of 1ft limited edition egg sculptures, designed by popular graffiti artist Kenji Chai which are on display will also be available for adoptions through an auction. Online bidding on the artist’s online platform at Facebook KenjiChai and also Instagram @Mr_Kenjichai.

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
Redeem the limited 1 ft. egg sculpture at the Information Counter, Ground floor with a minimum spending of RM388 (RM300 for AK Neighbours Card member)

All proceeds generated by the auction will be channeled to Charity Right Malaysia to aid their ‘Feed to Educate’ programme which aims to reach those in the most neglected parts of the world who suffer from hunger, to provide them with nourishing meals and to give them a chance to live normally.

Exclusively for shoppers on the weekends, limited 1 ft. egg sculpture redemptions are available at the Information Counter, Ground floor with a minimum spending of RM388 (RM300 for AK Neighbours Card member) in a maximum of 2 combined receipts at any AK Stores on the same day to redeem a 1ft. egg sculpture.

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
Cooking demonstrations & workshops throughout the 388 Eggmonium duration

There will also be cooking demonstrations by chefs from Premia, Sugarcraft Baking and Culinary Academy. The premium Astaxanthin Eggs brand will be showcasing premium eggs at the Main Entrance with cooking workshops on weekends and daily free premium Astaxanthin Eggs tasting. Throughout the campaign, the premium Astaxanthin eggs are available for purchase.

On 8 September at 10am, Chef Zubir, a renowned chef famous for his TV appearances including Masterchef Malaysia, Young Professional Chef and Akademi 1001 Rasa, also the proud owner of 6 Western Grill Restaurants, will be making a special appearance to present some delightful egg-based dishes.

388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day
388 Eggmonium Hits Avenue K in Celebration of 2017 World Egg Day Celebration


Measuring 1 foot to 3 feet, each of the 388 extraordinary sculptures were individually designed and painted by students from the Art & Design schools including Saito University College, Malaysian Institute of Art (MIA), Linton University College, Raffles College, and Dasein Academy of Art, the mall management team, tenants, artist, invited media and blogger friends.

For more information about 388 Eggmonium, please visit Avanue K Website https://www.avenuek.com.my Facebook https://www.facebook.com/AvenueKMY and Instagram @AvenueKMY

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