Pyunkang Yul Debuts at Guardian Malaysia

Guardian Malaysia today announced the debut of cult-favourite Korean skincare brand Pyunkang Yul, now available at its stores nationwide. Developed by the esteemed Pyunkang Korean Medicine Clinic, the brand draws on over 50 years of expertise in treating atopic and sensitive skin conditions, offering minimalist, high-performance formulations designed to restore skin balance.

(From left) Guardian Malaysia’s Category Manager, Leow Feei Kee, and Head of Department of Skincare, Stephy Siew, join Pyunkang Korean Medicine Skin Laboratory’s CEO, Eric Kim, and Brand Manager, Olivia Kim, during the launch ceremony

For its debut, Guardian Malaysia is introducing two of Pyunkang Yul’s top-selling skincare lines—the Calming and Barrier lines.

Pyunkang Yul Barrier Line

The Calming line is a targeted solution for sensitive and acne-prone skin combining soothing herbs with sebum control to calm irritation while maintaining oil-water balance. Products include the Calming Barrier Cream, Deep Moisture Toner, Low pH Foaming Cleanser, Moisture Serum, Pore Clear Wash Off Pack and Sun Cream.

Pyunkang Yul Calming line

The Barrier line presents a restorative solution designed to strengthen the skin barrier, lock in moisture, and support long-term skin health—making it ideal for dry and sensitive skin.

Products in this range include the Essence Toner, Moisturising Essence Mask Pack, Deep Clear Cleansing Balm, Moisture Cream, Moisture Serum and Airy Protection Sun Stick.

A group photo of all the participants during the media launch of Pyunkang Yul’s debut into Guardian Malaysia

“Malaysia represents a key strategic market for Pyunkang Yul as we expand our footprint in Southeast Asia. While we have built a strong global following through digital channels, this launch marks an important step in bringing our products into offline retail and closer to consumers,” said Eric Kim, Chief Executive Officer of Pyunkang Korean Medicine Skin Laboratory. 

“We are seeing growing demand for skincare that is both gentle and effective, particularly among consumers with sensitive skin. Our approach—rooted in decades of traditional Korean medicine—positions us well to meet this need across the region,” he added.

Pyunkang Korean Medicine Skin Laboratory’s CEO, Eric Kim (centre), and Brand Manager, Olivia Kim (right) answer questions from the media at the launch

Kihwan Seong, Chief Executive Officer of ByPlay Malaysia Sdn Bhd, the local distributor of Pyunkang Yul in Malaysia, expressed confidence in the brand’s local potential. ““We see a clear shift in Malaysia toward ingredient-conscious skincare, with more consumers prioritising products that are gentle, effective and suitable for sensitive skin,” he said.

“Pyunkang Yul stands out for its minimalist formulations and clinically inspired approach, offering Malaysians trusted solutions that help restore skin balance and support long-term skin health,” Seong added.

Stephy Siew, Head of Department of Skincare at Guardian Malaysia said, “We are committed to bringing trusted and effective health and beauty solutions to our customers. Pyunkang Yul’s strong heritage in traditional Korean medicine and focus on sensitive skin make it a valuable addition to our skincare portfolio.”

She added, “This launch reflects our ongoing efforts to meet evolving consumer needs, particularly as more Malaysians seek gentle, high-performance skincare they can trust.”

First launched in 2016, the Pyunkang Yul skincare brand quickly became popular among users in Korea with demand expanding then rapidly across the globe. Today, it is present in over 130 countries with total sales surpassing US$47 million, and growing.

For more information about Pyunkang Yul Debuts at Guardian Malaysia, please visit PyunKang Yul Malaysia Instagram