KENANGAN RAYA, A Theatrical 70s City Malay Raya Celebration at Avenue K

This Hari Raya, Avenue K Shopping Mall invites shoppers to step into a living stage of nostalgia with KENANGAN RAYA, a festive campaign inspired by the elegance, character, and joyful spirit of the urban Malay lifestyle of the 1970s.

KENANGAN RAYA, A Theatrical 70s City Malay Raya Celebration at Avenue K 

Running from 2 March to 29 March 2026, the mall transforms into a theatrical Raya setting styled like a grand festive stage. 

The décor pays tribute to the nostalgic of the 70s — where fashion, music, culture, and Raya celebrations in the city were vibrant, expressive, and full of personality. This modern interpretation of a classic era creates an immersive environment where shoppers don’t just shop for Raya — they experience it.

Raya Bazaar in a Nostalgic 70’s Cinema Setting

Adding to the festive charm, the Raya Bazaar at Avenue K unfolds within a nostalgic 70’s cinema-inspired environment, blending retro entertainment vibes with the spirit of Hari Raya. Shoppers can explore a curated mix of vendors showcasing beautifully crafted Kurta Baju, Kaftan, Baju Kurung, traditional Malay attire, contemporary Raya fashion, and elegant accessories. Set against the theatrical backdrop, the bazaar completes a delightful Raya shopping journey in a uniquely styled, memory-evoking atmosphere. 

Exclusive Shopper Redemptions for Avenue K App Members

As part of the celebration, Avenue K rewards shoppers with specially curated festive exclusives. These redemptions are available exclusively to shoppers and Avenue K App members:

• Spend RM150 and above in one (1) single same-day receipt to redeem ONE (1) set of Exclusive AK Raya Packets.

• Spend RM350 and above in a maximum of two (2) combined same-day receipts to redeem ONE (1) AK Exclusive Scented Candle and ONE (1) set of Exclusive AK Raya Packets.

• Spend RM800 and above in a maximum of three (3) combined same-day receipts to redeem ONE (1) Exclusive Raya Tiffin and ONE (1) set of Exclusive AK Raya Packets.

• Participate in any AK Raya redemption to receive ONE (1) chance to join AK Flip & Menang Raya and walk away with exciting rewards.

Shoppers can also look forward to daily Kurma Giveaways throughout the festive period.

Festive Performances That Bring the Stage to Life

True to the theatrical concept, the celebration comes alive with captivating Raya dance performances scheduled throughout the campaign period. These lively performances enhance the festive mood, adding rhythm, joy, and cultural vibrancy to the shopping experience.

Beyond the beautiful décor and festive rewards, KENANGAN RAYA is a heartfelt reminder that Hari Raya is ultimately about happiness, forgiveness, and meaningful reunions with family and loved ones. Avenue K hopes to create a warm and welcoming space where cherished memories are made, laughter is shared, and the true spirit of togetherness can be celebrated in the heart of the city.

For more information about KENANGAN RAYA, A Theatrical 70s City Malay Raya Celebration at Avenue K, please visit Avenue K Website, Facebook and Instagram