A new era of cross-border hospitality begins! Recently, yours truly was honored to attend the launch of RJJ Hotels Group. Malaysian-owned hospitality group, RIYAZ International Sdn. Bhd., has formalised a strategic partnership with Jin Jiang Hotels China Region to launch RJJ Hotels Sdn. Bhd. and expand its footprint across Southeast Asia and the wider Asia Pacific region.
 |
| The Management License Agreement (MLA) signing between RJJ Hotels and Jin Jiang Hotels China Region. From left to right: Zhou Wei, Vice President of Jinjiang International (Group); Zhao Qi, Party Secretary and Chairman of Jinjiang International (Group); Zhang Zhong Hao, Senior Vice President of Jinjiang Hotels (China Region); Dato’ Sri Shaheen, Group Managing Director, RIYAZ International and RJJ Hotels; Encik Mohammed Amin Mohammed Sidek, Executive Director of RJJ Hotels; Encik Amirul Rizal Abdul Rahim, Senior Director, Advertising & Digital of Tourism Malaysia and Head of Secretariat of Visit Malaysia 2026 |
RJJ Hotels Group aims to establish 60 hotels across Malaysia and more than 180 hotels across ASEAN within 5 years. The event brought together more than 400 industry stakeholders, underscoring confidence in Malaysia as a hub for tourism, hospitality, and cross-border investment.
 |
| The launch of RJJ Hotels, where RIYAZ International has partnered with Jin Jiang Hotels China Region to expand its presence across Southeast Asia and the Asia Pacific. The launch was witnessed by YBhg Dato’ Hairil Yahri Yaacob, Secretary General, Ministry of Investment, Trade and Industry (representing YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Ministry of Investment, Trade and Industry) |
The milestone was celebrated at a signing and launch ceremony at the Malaysia International Trade and Exhibition Centre (MITEC), officiated by YBhg. Dato’ Hairil Yahri Yaacob, Secretary General, Ministry of Investment, Trade and Industry on behalf of YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry of Malaysia, who also delivered the keynote address. International and RJJ Hotels, followed by Zhou Wei, Vice President of Jin Jiang International.
 |
| The launch of RJJ Hotels, where RIYAZ International has partnered with Jin Jiang Hotels China Region to expand its presence across Southeast Asia and the Asia Pacific. The launch was witnessed by YBhg Dato’ Hairil Yahri Yaacob, Secretary General, Ministry of Investment, Trade and Industry (representing YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Ministry of Investment, Trade and Industry). From left to right: Zhang Zhong Hao, Senior Vice President of Jinjiang Hotels (China Region); Zhou Wei, Vice President of Jinjiang International (Group); Zhao Qi, Party Secretary and Chairman of Jinjiang International (Group); YBhg Dato’ Hairil Yahri Yaacob, Secretary General, Ministry of Investment, Trade and Industry; Dato’ Sri Shaheen, Group Managing Director, RIYAZ International and RJJ Hotels; Dato’ Muthukumar Ayarpadde, Board of Directors, RIYAZ International and Founder and Executive Chairman of MK Tron Group; He Yijun, General Manager of the Overseas Business Department of Jinjiang Hotels (China Region) |
 |
| Dato’ Sri Shaheen, Group Managing Director RIYAZ International and RJJ Hotels |
The programme opened with remarks by Dato’ Sri Shaheen, Group Managing Director RIYAZ International and RJJ Hotels, followed by Zhou Wei, Vice President of Jin Jiang International.
Agreements included:
- A Management License Agreement (MLA) between RJJ Hotels and Jin Jiang Hotels China Region.
- A Joint Venture Agreement between RIYAZ International and Permodalan Satok Berhad (PSB) for the Metropolo Jinjiang Hotels Sarawak project.
- 11 Hotel Management Agreements and MoUs across Malaysia.
The MLA was signed by Dato’ Sri Shaheen and Zhang Zhonghao, Senior Vice President of Jin Jiang Hotels China Region, and witnessed by Zhao Qi, Party Committee Secretary and Chairman of Jin Jiang International, with senior representatives from RIYAZ and Jin Jiang International.
Founded in 2008, RIYAZ International has built a reputation through its award-winning portfolio including The RIYAZ, Dash, The Pure and AQVA.
 |
| Jin Jiang Hotels China Region |
Jin Jiang Hotels China Region is part of Shanghai Jin Jiang International Hotels Co., Ltd., one of the world’s leading hotel groups. With more than 17,000 hotels and 1.6 million rooms across 55 countries, its portfolio spans premium, midscale and economy brands.
 |
| Jinjiang Inn |
 |
| Metropolo Jinjiang Hotels |
Through RJJ Hotels, five of its established brands — Metropolo Jinjiang Hotels, Lavande Hotels, Jinjiang Inn, Ginco Hotel and Renjoy Hotel — will be introduced to Southeast Asia, catering to diverse travel needs across business and leisure segments.
 |
| Ginco Hotel |
 |
| Renjoy Hotel |
This collaboration will position Malaysia as a regional hub for tourism and investment. Supporting the growth of the hospitality sector while strengthening hospitality flows beyond Malaysia and China.
 |
| RJJ Hotels: A Strategic Partnership between RIYAZ International & Jin Jiang Hotels |
RIYAZ International and Jin Jiang Hotels China Region reaffirm their commitment to sustainable hospitality growth, with Malaysia as the headquarters for RJJ Hotels and Southeast Asia as the next frontier.
For more information about RJJ Hotels: A Strategic Partnership between RIYAZ International & Jin Jiang Hotels China Region, please visit
RJJ Hotels at http://www.rjjhotels.com
RIYAZ International at www.riyaz-hotels.com
No comments:
Post a Comment
Please Leave a Comment to show some Love ~ Thanks