Reebok Classic Party & Spring Summer 2014 Collection

Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections

Reebok Classic Party was organized at the Black Box in late December 2013 to celebrate Reebok Spring Summer 2014 (SS14) Collection and also welcome 2014. The main highlight of the party was Reebok’s special collaboration with XU & Joe Chia.  Xu, Reebok Ambassador, is the founder of the “LapSap”, Twilight Action Girl & “Mini Compo” Group and well known in the music industry, even among the likes of Verbal of Teriyaki Boys and famous music Producer and Grammy Award Winner, Swizz Beatz.

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Reebok XU & Joe Chia Jacket


Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections, reebok XU & Joe Chia, lapsap, dj, fashion designer
XU & Joe Chia

Joe Chia is a fashion designer without boundaries, which has led him to a status of international recognition. Adding to his list of achievements, Joe has collaborated with Shu Emura, G-Shock and Uniqlo. He was also named as “ A pioneer of avant garde fashion scene in Malaysia” by Esquire Malaysia. And his latest achievement was marked today as one of the Ambassadors for Reebok.

Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections, reebok XU & Joe Chia, lapsap, dj, fashion designer
XU & Joe Chia

The two have come together in piecing and designing a retro all black Reebok Classic Jacket with their signature embroidery patch at the back. This limited edition jacket will set the motion and kick start the Classic push by Reebok for 2014.

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Reebok Classic Spring Summer 2014

Reebok Classic Spring Summer 2014 range delivers the iconic and much loved silhouettes that are characteristic of Reebok Classic since the ‘80s, along with stylized updates which keep Classic at the forefront of fashion and style. With over a century of brand heritage, in 2014 Reebok will be celebrating some of its iconic silhouettes. It will be the 30th Anniversary of the “Reebok Princess” collection, 25th Anniversary for the most iconic upper technology, “The Pump”, and also the 20th Anniversary of the “Pump Fury”, collection. 2014 also sees Reebok Classic re-introduce some of its most iconic silhouettes with authentic bring-back colorways (the “OGs”) as well as brand new materials, fabrications and executions.

Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections, reebok pump

2014 sees the 20th Anniversary of one of Reebok Classic’s most iconic and recognizable shoes, the legendary Insta Pump Fury. A true cult Classic with a futuristic twist and bespoke technology, Reebok will celebrate with the re-release of the original red, yellow and black colorway, the Insta Pump Fury OG. As part of the Insta Pump Fury celebrations, 27 global product collaborations have been created through the Reebok Classic Certified Network.

In Malaysia, Reebok has collaborated with its Certified Network partner, Crossover, a sneaker concept store established in 2005, to design and produce a special Reebok X Crossover Pump Fury to celebrate the 20th Anniversary of this icon. This shoe would be available exclusively at Crossover outlets in Malaysia from March 2014. The other iconic sneaker retailers joining the list of Certified Network on this collaboration would include names like Limited Edt. (Singapore), Crooked Tongues (U.K.), Bodega (California), Atmos (Japan), Livestock (Canada), Foot Patrol (U.K.).

Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections, reebok princess

The SS14 Reebok Classic collection features updates on the key franchise models from the ‘80s, giving a nod to Reebok Classic’s rich heritage while providing new and on-trend updates. The SS14 focus silhouettes for Reebok Women include the Princess which celebrates its 30th Anniversary this year.

The Men - Pump Heritage story features the Pump Omni Zone Tribute Pack which pays homage to some of the greatest players that wore this shoe in some of the most iconic basketball cities in the USA.  Colorways reference some of basketball’s most loved players and some of the game’s most recognizable heritage colors. 

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The Men - Retro Basketball range takes inspiration from Reebok’s 90’s heritage and features iconic basketball models that fuse unique style with functional performance. Key silhouettes include the Pump Omni Lite, The Pump Revenge, the Kamikaze I Mid and the Big Hurt.  The Kamikaze I Mid and the Big Hurt would be available exclusively in Malaysia with Hoops in Lot 10, The Summit, and Times Square (Penang). The Pump Omni Lite would be available with Hoops and Crossover in Malaysia.

Reebok, Sports Shoes, Reebok Classic Party, Reebok Spring Summer 2014 Collections

The Reebok Classic SS14 collections will be available from select retailers globally from 1st February 2014. For more information about Reebok Classic Party & Spring Summer 2014 Collections please visit Reebok Malaysia
Website: www.reebok.com

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