Joachim Fischer Nielsen First Babolat Badminton Demo Day in Malaysia

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat

Last month I was privilege to meet world ranked No. 4 badminton mixed double Danish shuttles, Joachim Fischer Nielsen (known as Joachim) during his First Babolat Badminton Demo Day in Malaysia at The Club, Bukit Utama. During the eventful day, Joachim being an ambassador of Babolat badminton shared his past experience using Babolat badminton racket in a number of tournaments. He also introduced his secret weapon X-Feel Blast Metriflex racket teaming up with I-feel string which will officially launched globally in February 2014.


Incorporated in 1875, Babolat is an international brand founded in Lyon, France. Babolat launched its first ever badminton range in 1995 and embark to create better experience through all European countries. 

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat

The brand is currently adored by numerous professional badminton players including Joachim Fischer Nielsen, Kenneth Jonassen, Tine Baun, Hongyan PI, Julian Schenk and Hu Yun who’s won in a number of badminton tournaments.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, Nicolas Sene, Babolat Sports Marketing Director, France
Nicolas Sene, Babolat Sports Marketing Director from France

Mr. Nicolas Sene, Babolat Sports Marketing Director from France gave a brief product presentation about Babolat badminton products ranging from badminton rackets, string, shoes and shuttlecocks. 

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, racket range summary
Babolat Badminton Racket Range Summary

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, new ifeel strings
Babolat Badminton new iFeel strings

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, badminton racket strings summary
Babolat Badminton Racket String Summary

Several videos featuring the products’ technology and brand ambassadors’ past achievements were presented too.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, friendly match
A mini match, demonstrating Babolat products

After that, Joachim led four local badminton players (Lydia, Jayden, Lau and Chung) for a mini match demonstrating Babolat products. The rackets’ model used during the demonstration were Babolat X Feel Blast Metriflex, Satellite 6.5 “R” Metriflex, X Feel lit “R” Metriflex and X Feel Power R Metriflex.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat

We were allowed to try out the products on the spot as the first to experience and feel the technology implemented in it. Then during the meet and greet session, we were allowed to have photo sessions and autographs of Joachim before the event was adjourned. 

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat
with Joachim Fischer Nielsen 

The latest Babolat badminton products showcased on that day are expected to available in May 2014 at selected RSH sports retail stores.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat

For more information about Joachim Fischer Nielsen 1st Babolat Badminton Demo Day in Malaysia, please visit Babolat
Website: www.babolat.com

Facebook Page: www.facebook.com/Babolat

4 comments:

  1. Thanks for publish a news. Please continue your job.

    ReplyDelete
  2. Wow, i never really thought of bandmindton as professional sport. but good for them.

    ReplyDelete

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