L’Oreal Professionnel Pro Fiber Initiated in Salon & Reactivated at Home

The latest revolutionary Pro Fiber ranges from L’Oreal Professionnel has set a new standard in haircare designed to rectify, restore and reconstruct our hair. It is the first repairing treatment that offers long-lasting effects that initiated in salon and reactivated at home. Here, I was at the L’Oreal Professionnel Pro Fiber blockbuster launch at Ruyi & Lyn, Bangsar Shopping Centre to discover more about it.

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control
L’Oreal Professionnel Pro Fiber

Before the event started I went into the Diagnostic Space and House of Pro Fiber to explore and diagnose my hair. All these while I know that my hair is damaged maybe I am at Level 2 but did not expect to be in Level 3. 

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control
at the Diagnostic Space and House of Pro Fiber during the launch

You can refer to the chart of each level. So my hair is categorized under very damaged hair (cuticle and cortex) at level 3 therefore the I was recommended to use the Reconstruct Range.

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control

Then Mr Randall Wong, National Education Manager gave an informative technology breakthrough behind the Pro Fiber which consist of 3 ranges according to the level of hair damage namely Rectify, Restore and Reconstruct. 

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control
Mr Randall Wong, National Education Manager 

Here are the Pro Fiber Home Care Regimen:

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control

Rectify
This range is for Level 1 hair damaged for hair fiber resurfacing especially for natural hair that’s damaged by frequent heat styling or mechanical actions, like vigorous brushing or tone on tone color. Damaged cuticle: hair feels less soft, looks dull and has thin ends. Resurfacing shampoo, conditioner, mask and leave-in serum in jelly

Restore
This is for Level 2 hair damaged for hair fiber repair especially suitable for colored hair, damaged by frequent styling or straightening. It’s to repair damaged cuticle and cortex. Repairing shampoo, conditioner, mask and leave-in emulsion of serum.

Reconstruct
That is my level 3 hair damaged for hair fiber reconstructing for hair that subjected to multiple and aggressive processes. It’s to reconstruct the very damaged cuticle and cortex. Restructuring shampoo, conditioner, mask and leave-in serum in cream.

L’Oreal Professionnel, Pro Fiber, Rectify, Restore, Reconstructs, Initiated in Salon, Reactivated at Home, hair damage control
Pro Fiber hairshow by L’Oreal Professionnel Artistic Ambassadors

After the products highlights and presentations here comes the Pro Fiber hairshow by L’Oreal Professionnel Artistic Ambassadors such as Albert Nico, Andy Chan, Kevin Woo, Miko Au and Simon Koh.

For more information about L’Oreal Professionnel Pro Fiber, please visit their

1 comment:

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