ic! berlin MIDO 2014 U-Bahn Collection

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro, S42 Wedding

Hello Summer! I need a pair of edgy, stylish and sophisticated sunglasses that can vogue my looks. Oh it must be light and flexible so that I don’t feel the burden on my nose bridge wearing all day. Finally I met ic! berlin MIDO 2014 U-Bahn Collection. This collection conceptualize east meets west; underground meets mainstream; day meets night meets day. Berlin is a hybrid city where everything is possible and anything goes baby… I wish I am in Berlin now!

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
with Jimmy Ong at Derrick Hoo at Coffea Coffee, Bangsar 

I had a quick chat with Derrick Hoo, Executive Director of Eyewear Creations (M) Sdn Bhd and Jimmy Ong, PR Creative Consultancy over coffee to understand the insight and uniqueness about ic! Berlin. It caters for a very niche market that knows about the beauty and functionality of the clip-on hinge system


ic! berlin clip-on hinge system, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! berlin clip-on hinge system

ic! berlin offers a worldwide unique screwless hinge by holding together both frame and temple with a detachable clip. Means glasses can be disassembled and reassembled individually. As of now, there are 75 outlets throughout Malaysia carry ic! Berlin sunglasses and frames.

ic! berlin MIDO 2014 U-Bahn Collection Launch in Malaysia, Derrick Hoo, Lawrence Wong, Xin Le, Jimmy Ong,  Wang Qie, Ley Ting, Jojo Goh, Ralph Anderl, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro
ic! berlin MIDO 2014 U-Bahn Collection Launch in Malaysia
From left: Derrick Hoo, Lawrence Wong, Xin Le, Jimmy Ong, 
Wang Qie, Ley Ting, Jojo Goh and Ralph Anderl

For this MIDO 2014 ic! berlin presenting its first hybrid sunglasses and this micro collection comprises three models, S3 Rummelsburg, S25 Tegel and S42 Wedding, each available in three colour ways. These hybrid models - each weighing less than 20g - are part of ic! berlin’s MIDO 2014 U–Bahn collection. 

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! berlin MIDO 2014 U-Bahn Collection

The eyewear inspired by the Berlin Metro, from the repurposed war-era airport at Templehof, to the centuries old architecture in Mitte and the über cool street art and cafes of Kreuzberg and Neukölln. Get your Tageskarte, hop on your bike, and see the Berlin that we see.

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
Mathias Bothor cracks down on ic! Berlin

Drawing on this hybrid sunglasses, Mathias Bothor has created a lookbook styled after the vampire hit of the Cannes Film Festival Only Lovers Left Alive. Ethereal, gothic, urban and romantic, Bothor’s lookbook stars friends and family of ic! berlin in a story of fusion and genesis as subculture enters the mainstream.

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro, glasses frame

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro, glasses frames

These are the Berlin’s Metro Stations that represents the ic! berlin MIDO 2014 U-Bahn Sunglasses Collection highlight, hope you enjoy the tour…

ic! Berlin S3 Rummelsburg, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin S3 Rummelsburg

S3 Rummelsburg - RM1,580
Summer in Berlin is all about open airs. After 6 months of winter it’s no wonder. Open air parties and concerts heave with people taking advantage of the long days and even longer nights. Take the S3 out to Rummelsburg, then the 21 Tram, and head for the banks of the Spree where you can party with a few hundred of your newest friends at Rummelsburg Berlin. If you prefer a slightly slower place, chill in a cabana on the man-made beach or grab a few beers and grill the night away at this hidden oasis.

ic! Berlin S25 Tegel, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin S25 Tegel

S25 Tegel - RM1,580
There’s more to Tegel than the airport. There’s also a really old tree. Fat Mary (real name) is over 900 years old and grows in the gardens of Tegel Castle. If you were lucky enough to get a window seat, you can’t help into Berlin. The second largest lake in Berlin, in summer it teems with Berliners boating, hiking, swimming and of course grilling.

ic! Berlin S42 Wedding, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin S42 Wedding

S42 Wedding - RM1,580
Wedding has been Berlin’s next up-and-coming suburb for the past few years now and is home to one of Berlin’s coolest performance spaces – literally. The Stadtbad Wedding started its life over 100 years ago as a public swimming pool, but these days ranks among Berlin’s best nightclubs. It’s a night out like no other. Berlin’s thriving arts community is spread all over the city, but here in the north they congregate at Uferstudios, a former bus depot converted into a sprawling studio and performance space, with regular performances, exhibitions and workshops open to the public.

ic! Berlin U5 Alex, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin U5 Alex

U5 Alex
Just like all roads lead to Rome, all trains, trams and busses lead to Alexanderplatz. The centre of Berlin’s roaring 20s nightlife, Alex, as the Berliners call it, is now a major shopping and transport hub with over 360,000 visitors every day. Most famous is the 365m TV Tower, the tallest building in Germany with a rotating observation deck. If crowds and chain stores aren’t your style, Nikolaiviertel, one of the two original settlements of Old Berlin dating back to around 1200.

ic! Berlin U6 Stadtmitte, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin U6 Stadtmitte

U6 Stadtmitte - RM1,580
Take the U2 or U6 to Stadtmitte and behold some of Berlin’s most beautiful architecture. Exit the U Bahn via the “mouse tunnel” and you will pop out at the bottom of the Gendarmenmarkt. Between the mirrored French and German Cathedrals you will Beethoven and Wagner all premiered their works. Continue north towards the historic boulevard Unter den Linden and behold the Alte Bibliothek (Old Library) and Staatsoper (State Opera House), all commissions of Frederick the Great.

ic! Berlin U1 Kotti, ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! Berlin U1 Kotti

U1 Kotti
Forget Currywurst. The best street food in Berlin is the Döner Kebab, and the best Döner is in Little Istanbul (naturally). Smack in the middle of Kottbusser Tor (Kotti to the locals) is Tadim, where you won’t have to queue for 40 minutes for your Döner (we’re looking at you, Mustafa’s). Döner in hand, get lost in the streets of Kreuzberg and see some of the best street art Berlin has to offer. Credit card burning a hole in your pocket? Get your hipster on at VooStore on Oranienstrasse.

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,
ic! berlin MIDO 2014 U-Bahn Collection

So I have gave you a mini tour around Berlin using Berlin’s Metro. I am fascinated with their concept and of course the innovation of the clip-on hinge system. ic! Berlin captivates through its surface, form stability and flexibility uncompromising quality and precision. Can’t wait for the upcoming ic! Berlin SILMO 2014 Collection.

ic! berlin MIDO 2014 U-Bahn Collection, ic Berlin, Sunglasses, ic berlin spring summer 2014, berlin metro,


For more information about ic! berlin MIDO 2014 U-Bahn Collection, please visit ic! Berlin Malaysia on Facebook: https://www.facebook.com/icberlinmalaysia and website: http://www.ic-berlin.de

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