New Fashion Festival: Zalora MarketPlace

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf

I would like to share about this new Fashion Festival concept. Zalora recently launched the Zalora Markerplace bringing local emerging fashion labels together in the Boulevard area of Paradigm Mall, Kuala Lumpur. It was especially designed to help emerging fashion businesses such as blogshops, boutiques and upcoming designers to showcase their designs and products to the whole of Malaysia.

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Fashion Showcase @ Zalora MarketPlace, Paradigm Mall

Since its introduction the Marketplace platform has already showcased more than 100 local labels to ZALORA’s ever-growing customer base. 

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Hi Style @ Zalora MarketPlace, Paradigm Mall

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf

Selected brands featured on the runway included: Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini and Earth Heir for women’s wear; Azzara Cottons, Muslimah Clothing Couture and Closetheart for the Muslimah line; Posse and Hi Style for men’s; and Paku, Luccacal, 2553, Dosscaps, VSoft and Chenta Watie Scarf for Accessories.

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Coccha @ Zalora MarketPlace, Paradigm Mall

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Paku @ Zalora MarketPlace, Paradigm Mall

The two-day event was filled with performances and fashion shows that embraced and highlighted the talent of the local designers and labels. 

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
My Candy Bar @ Zalora MarketPlace, Paradigm Mall

During the event, we were able to browse through and purchase the items via on-the-spot cashless transactions from digital shopping stations.

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Fazz Band performing

Guests were also entertained by an exciting lineup of local artists kicking off with the sultry and soulful tunes of the jazz diva, Ushera. Independent blues band, Fazz Band followed suit, delighting the crowd with their contemporary blend of pop, blues and swing. 

Fashion Festival, Zalora MarketPlace, Zalora Malaysia, Zalora, local emerging fashion labels, Hi Style, MilkTee, Starroom, Coccha, Nunfish, Covetz, POPculture, Lovemartini, Earth Heir, Azzara Cottons, Muslimah Clothing Couture, Closetheart, Posse, Paku, Luccacal, 2553, Dosscaps, VSoft, Chenta Watie Scarf
Zalora Markerplace

Local comedian Vicha Saywho, known for his stint on popular reality show Raja Lawak, soon stole the spotlight with her stand-up routine, sending the crowd into fits of laughter throughout the set. Beatboxer Coex brought the evening to a close, mesmerizing the crowd with his skillful beatbox tunes and vibrant stage presence.

with Shivani, Blogger @ Zalora MarketPlace, Paradigm Mall


The ZALORA Fashion Festival was held from the 26th to the 27th of September, 2014. The latest collections from the new Marketplace merchants are now available at www.MARKETPLACE.ZALORA.com.my

3 comments:

  1. haha when will they do one marketplace in penang too! haha

    ReplyDelete
  2. Nice!!! I like....... thanks a lot for sharing... we learn something new every event or at every blog visited... heheheh

    ReplyDelete
  3. Fashion forecasts for the next year are full of solid colors among them shiny solid colors and metallics, tons of animal prints and stripes, bohemian looks as well as over sized and bulky 

    Beautiful Fashion

    ReplyDelete

COMMENT to show some LOVE ~ Thanks