I recently visited the exclusive "Radiant Korea World Showcase" on the G Floor of The Exchange TRX, Kuala Lumpur. Its the exclusive Two-Week Pop-Up from December 1 to December 14, 2025 that showcased 25 Pioneering K-Beauty & K-Food Brands to Accelerate Bilateral Trade and Consumer Discovery. The Ministry of SMEs and Startups (MSS) and the Korea Small Enterprise and Market Service (SEMAS), in collaboration with Leap Innovation Co. Ltd., announced today the opening of the “2025 Global Showroom” Pop-Up Store at The Exchange TRX in Kuala Lumpur.

