Taiwan Expo 2023 Malaysia Together, Reach New Heights

I was honoured to attend Taiwan Expo 2023 in Malaysia Launch this morning. This is an integrated platform for the global marketing of Taiwanese products, 'Taiwan Expo 2023 in Malaysia,' organized by the Bureau of Foreign Trade and TAITRA from 24th to 26th at the Kuala Lumpur Convention Centre KLCC. A total of 170 Taiwanese companies are participating, presenting 220 booths. 

Taiwan Expo 2023 Malaysia Together, Reach New Heights (from left to right)

Mr. James Chang, Director of Economic Division, the Taipei Economic & Cultural Office in Malaysia; Mr. Ding Hong Sing, National President of SME Association of Malaysia; YB Dato' Wira Dr. Ku Abdul Rahman Ku Ismail, Congressman; Mr. James Huang, Chairman of TAITRA; Ms. Phoebe Yeh, Representative of the Taipei Economic & Cultural Office in Malaysia; Mdm. Sharimahton Mat Saleh, Deputy Chief Executive Officer (Export Acceleration) of the Malaysia External Trade Development Corporation (MATRADE); Mr. Jacob Lee Chor Kok, Executive Committee of the National Chamber of Commerce & Industry of Malaysia; Mr. Liu Chi Chuan, Deputy Director General of the Export Processing Zone Administration at he officially opening the Taiwan Expo 2023 in Malaysia

Those who attended the opening ceremony will be awed by the creative themed around the ascent of Taiwan's highest peak, Jade Mountain, in Northeast Asia and Malaysia's highest peak, Mount Kinabalu, in Southeast Asia, symbolizing the collaborative spirit between Taiwan and Malaysia. 

TAITRA Chairman James Huang (left ) engaged in a heartfelt discussion about mountain climbing experiences with Malaysian avid hiker Sasa, currently residing in Taiwan. This discussion highlighted the strong and long-term commitment in Taiwan-Malaysia cooperation post-pandemic. Under the theme "Together, Reach New Heights", the opening ceremony reached its climax

During the ceremony, TAITRA Chairman James Huang engaged in a heartfelt discussion about mountain climbing experiences with Malaysian avid hiker Sasa, currently residing in Taiwan. This discussion highlighted the strong and long-term commitment in Taiwan-Malaysia cooperation post-pandemic. Under the theme "Together, Reach New Heights,".

 TAITRA Chairman James Huang at the Press Conference

"Since 2017, the year of our first show in Malaysia, Taiwan Expo has never missed a year to connect the peoples of our two countries. Even during the covid lockdown, we stayed connected online. Malaysia is not only one of Taiwan's closest friends in the world but also a major economic partner. As envisioned by the New Southbound Policy, our cooperation and exchange continued to thrive." said James Huang, TAITRA Chairman. 

Taiwan Expo 2023 Malaysia Together, Reach New Heights

Taiwan Expo 2023 in Malaysia

Date: 24th to 26th Aug 2023

Time: 10am to 6pm

Venue: KLCC Convention Centre, Hall 1 and 2

Admission: Free

The Taiwan Expo, now in its 7th consecutive year in Malaysia, held its grand opening ceremony, which saw strong support from leaders of 20 Malaysian chambers of commerce and industry, including the National Chamber of Commerce and Industry Malaysia (NCCIM), the Federation of Malaysian Manufacturers (FMM), and the SME Association of Malaysia (SMEAM).

James Huang emphasized that Malaysia is the only country where the Taiwan Expo has been held continuously for seven years, highlighting the deep economic and trade relationship between Taiwan and Malaysia. 

Taiwan Expo 2023 Malaysia Together, Reach New Heights

5 Major Highlights of Taiwan Expo 2023 

1. Industry 4.0 Solutions
2. Green Technology 
3. Smart Healthcare 
4. Inteligent Lifestyle 
5. Halal Food and Products 

Representative Phoebe Yeh of the Taipei Economic and Cultural Office in Malaysia

Representative Phoebe Yeh of the Taipei Economic and Cultural Office in Malaysia stated the close economic, cultural, and healthcare cooperation between Taiwan and Malaysia. She noted that Taiwanese companies are renowned for their adaptability and utilization of advanced technologies, making them ideal partners for Malaysia's development in Industry 4.0, smart healthcare, and the achievement of net-zero carbon emissions. In response to the global supply chain shift, she expressed the hope for continued deepening bilateral cooperation will undoubtedly create a win-win situation for both Taiwan and Malaysia.

Sharimahton Mat Saleh, Deputy CEO (Export Acceleration) of the Malaysia External Trade Development Corporation (MATRADE)

Sharimahton Mat Saleh, Deputy CEO (Export Acceleration) of the Malaysia External Trade Development Corporation (MATRADE), echoed that Malaysia is not only committed to advancing Industry 4.0 but also accelerating innovation and establishing a robust digital ecosystem. She believes that the Taiwan Expo will serve as the ideal platform to foster bilateral dialogues between Taiwan and Malaysia business community across various sectors.

Taiwan Excellence

Taiwan Excellence

In terms of the exhibition content, highlights from the Taiwan Excellence Pavilion include the Medical Grade PTZ Camera by AVer, designed to meet the demands of remote healthcare and precise medical applications. Also featured is the Industrial Gas Sensor by ICP DAS, which aids in monitoring carbon emissions in manufacturing or road transportation, showcasing the high quality of Made in Taiwan (MIT) products.

Net Zero Pavilion 

In the Net Zero Pavilion, efficient heat-blocking films suitable for electric buses and the world's only smart AI-enabled water quality sensor are on display. To cater to the personalized smart lifestyle needs of Malaysian consumers, AcerPure emphasizes air purification through intelligent CO2 detection. Likewise, JPP's electronic rearview system, equipped with a comprehensive detection system, represents an innovation within the Intelligent Lifestyle category. 

Taiwan Healthcare Pavilion

Taiwan Healthcare Pavilion

Themed around "Medical Aesthetics and Healthcare," brings together 22 of Taiwan's most representative medical, aesthetic, and biotechnology healthcare companies. It caters to both inner and outer health and beauty. 

The premium medical and aesthetic clinic plus hospital that participated in Taiwan Expo 2023 in the Healthcare Pavilion are the most representative ones in Taiwan, equipped with the latest medical technology, products, equipment, and handled by professional medical staff. 

Taiwan Nobel Medical Group

Taiwan Nobel Medical Group has been known for years for its Myopia Laser surgery, Presbyopia Correction and Cataract Surgery. Taiwan Nobel Medical Group has expanded to include dentistry, dermatology, aesthetics, microblading, spa, anti-aging and other businesses. They have created a unique positioning and integrated multiple resources to construct a medical system in all domains, committed to providing consumers with more comprehensive medical services. 

Enherya Aesthetic Medicine Clinic

Enherya Aesthetic Medicine Clinic has a senior medical team to provide you with high-quality, customized medical beauty services. There are dedicated customer consultants to assist customers from all over the world with initial online consultation, appointment, surgery itinerary planning, and assistance arrangements Accommodation and other services. | Our core focus is on making overseas travel for our clients safe, secure and easy for medical and aesthetic procedures. 

Astrid Clinic 

Astrid Clinic has a professional team of doctors that offers the latest, cutting-edge technology and equipment. In addition to provide aesthetic medicine and plastic surgery treatments (ex: 3D printing plastic surgery, mammoplasty), the clinic is also unique and famous on cancer treatment (ex: Intra-arterial infusion chemotherapy). 

Buddhist Dalin Tzu Chi Hospital

On August 13, 2000, Dalin Tzu Chi Hospital opened to the public. Dalin Hospital is a Regional Teaching hospital with a capacity of 900 beds. Their international patient services team provides comprehensive and personalized coordination services. Leading specialties in our hospital are in the treatment of dyschromia, the surgical treatment of spinal disease, and in the area of Knee Health Promotion Option (KHPO) of the Arthroscopic Cartilage Regeneration Facilitating Procedure (ACRFP). 

Mr. James Huang, Chairman of TAITRA (middle) visited Taiwan Halal Center Pavilion after launching ceremony of Taiwan Expo 2023 in Malaysia together with Mdm. Sharimahton Mat Saleh, Deputy Chief Executive Officer (Export Acceleration) of the MATRADE (left 1), Ms. Phoebe Yeh, Representative of the Taipei Economic & Cultural Office in Malaysia（left 2）, YB Dato' Wira Dr. Ku Abdul Rahman Ku Ismail, Congressman (right 2) and Mr. Ding Hong Sing, National President of SME Association of Malaysia (right 1)

Taiwan Halal Center

Recognizing the vast Muslim market in Malaysia, Taiwan Halal Center has made inroads into Malaysia's 7-Eleven retail channels by hosting the Taiwan Halal Food Festival during the exhibition period. 

Apart from that, building on the success of last year, the 2nd Taiwanese Halal Food Cooking Contest, is scheduled for August 26th. Renowned Malaysian chefs, Chef Jo and Chef Riz, will serve as judges, while teams from Universiti Malaysia Kelantan (UMK) and Universiti Putra Malaysia (UPM) will compete across campuses for the champion of this year's Taiwanese Halal Food Cooking Contest.

As for business exchange activities, with a positive outlook on the digital trade landscape, TAITRA signed a memorandum of understanding (MOU) to enhance cross-border e-commerce collaboration with the Malaysian e-commerce platform Youbeli. 

Taiwan Expo 2023 Malaysia Together, Reach New Heights

During the exhibition period, there were also multiple product launches, featuring a wide range of offerings such as remote control for smart home appliances, an intelligent safety stepper for the elderly, enterprise cloud services, and stylish pour-over coffee kits, providing visitors with a rich and immersive experience.

Win Airline Tickets by Visiting the Exhibition

During the three-day exhibition, in addition to numerous live giveaways, both Malaysian consumers visiting the Taiwan Expo and Malaysian businesses participating in business matchmaking have the chance to win round-trip air tickets from China Airlines, EVA Air, or Starlux Airlines for the Taipei-Kuala Lumpur route!

Overall, I had a great experience at Taiwan Expo 2023 Malaysia. This year there are more participating companies and booth. I discovered many innovative and quality products that enhance our daily life, plus the extensive of medical and health care services especially in beauty and aesthetic. 

For more information about Taiwan Expo 2023 Malaysia: Together, Reach New Heights, please visit Taiwan Expo Malaysia

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