Thousands of Years Media’s Reborn & Revenge Premiere

A fantastic day at the premiere of Reborn & Revenge, the second Chinese micro drama at GSC LaLaport BBCC by Thousands of Years Media (ToYm), founded by Datuk Wira Jment Lim. The premiere featured a glamorous red-carpet event attended by celebrities and cast members, including Yumi Wong, Chin Poi, Eric, Chai Zi, Sherwyn, Xin Yi, Jayden, Kang Xin, and Wei Wei.

Reborn & Revenge Micro Drama, Thousands of Years Media, ToYm, Malaysia Micro Drama, Datuk Wira Jment Lim, Lifestyle

Congratulations to Thousands of Years Media’s Reborn & Revenge Premiere Marks a New Chapter in Malaysia’s Micro Drama Industry. Unlocking new brand value through micro drama ads, product placements, and affiliate collaborations.

It was so exciting to be among the first few to watch this compelling story! Reborn & Revenge tells the gripping story of Lin Xiyun, who is tragically betrayed and killed by her own family. She is then mysteriously reborn with all her past memories, using her second chance at life to pursue vengeance and reclaim her dignity. The suspense is real!

The star-studded event underscored ToYm’s vision of pioneering Malaysia’s micro drama industry and further cementing its position as a leading player in creative entertainment.

Datuk Wira Jment Lim, Founder of ToYm and SunStrong Entertainment

Datuk Wira Jment Lim, Founder of ToYm and SunStrong Entertainment, said, “Reborn & Revenge marks another proud milestone for ToYm as we continue to champion the micro drama format in Malaysia. This production features several exciting firsts for us. Yumi Wong’s first micro drama role, the on-screen debut of our Shining Star Idol champions Xin Yi and Tian Jia alongside Jayden, and our first use of AI to compose an original theme song.”

“Globally, the micro drama market has already exceeded RM30 billion (RMB 50 billion) in 2024 and is projected to reach RM41 billion (RMB 70 billion) next year. This is a clear sign that short-form storytelling is transforming entertainment. In Malaysia, our debut production In Character has accumulated over 30 million views, proving that micro dramas have become an increasingly popular new form of entertainment among local audiences.”

Thousands of Years Media’s Reborn & Revenge Premiere Press Conference

He also added, “Micro drama advertising offers brands powerful advantages, including multi-platform exposure, lasting value from a single investment, broader audience reach, and the credibility of celebrity association. It’s not meant to replace traditional advertising but to complement it, creating a more complete and cost-effective marketing ecosystem. Above all, ToYm remains guided by its vision to produce meaningful, high-quality content that brings joy and happiness to the world.”

The production also showcases the talents of Thousands of Years Media’s in-house stars Xin Yi, Jayden, and Xiao Wei Wei, whose participation reflects ToYm’s mission to elevate Malaysian talent and give emerging stars a professional platform to shine.

Thousands of Years Media’s Reborn & Revenge Premiere Press Conference

For Xin Yi, who plays Lin Xiao Yue, the experience marks her screen debut after winning Thousands of Years Media’s Shining Star Idol Competition earlier this year. “I feel incredibly honoured and excited to be making my screen debut in Reborn & Revenge,” said Xin Yi. “This opportunity feels like a new chapter that ties together everything I’ve worked for so far. I’m truly thankful to Thousands of Years Media for trusting me with this role, and I hope to deliver a performance that reflects all the support and faith people have shown me.”

Thousands of Years Media’s innovative ToYm Micro Drama Ads model continues to attract strong brand interest. For Reborn & Revenge, First Class Castle, Fuyu Dezain, CMH Seremban, and several other partners have already come on board.

Thousands of Years Media also shared that several new micro drama productions are already in the pipeline, with the next production being its Chinese New Year micro drama “When Luck Meets Love”, followed by a Hari Raya micro drama “Seikat Kasih”. Through ToYm Micro Drama Ads, brands can still come onboard and be part of this fast-growing movement, integrating their products and stories into upcoming cinematic micro dramas that continue to redefine audience engagement across Malaysia.