Guardian #IYKYK Beauty is back with 76 Trendsetting Brands. This expansion reaffirms
guardian's commitment to offering cutting-edge beauty products to its
customers, providing them with an unparalleled selection of the latest and most
coveted brands that have that taken the online world by storm, racking up explosive
sales and becoming the talk of the industry.
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| Anna Hull, front row, 3rd from right at the launch of the extended guardian #IYKYK Beauty range |
Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products.
Anna Hull, Commercial Director at
guardian Malaysia, expressed her enthusiasm about the expansion, stating,
"With the #IYKYK Beauty category, we have positioned ourselves as a leader
in showcasing emerging beauty trends in Malaysia. By collaborating with social
media platforms and content creators, we have successfully curated a collection
of sensational brands that have captured the attention of online beauty
enthusiasts nationwide."
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| Anna Hull, front row, 3rd from right at the launch of the extended guardian #IYKYK Beauty range |
Anna remarked, "The
overwhelming response to the #IYKYK Beauty category underscores our belief in
the importance of making these sensational online brands accessible to our
customers, both online and in-store."
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| A trendy Street Style fashion wear show by Aqma Deen at the #IYKYK launch |
The #IYKYK Beauty category is
designed to spotlight brands that have captivated online audiences, generating
buzz on platforms like Instagram and TikTok. By bringing these brands into all
guardian stores nationwide, the company aims to provide customers with direct
access to the products that have dominated online conversations.
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| Guardian launches 34 new Trendsetting brands at #IYKYK Beauty |
The expansion encompasses six
distinct areas within the #IYKYK Beauty category:
1. Trending Beauty
2. Clean Beauty
3. Gentle To Skin
4. MY Beauty
5. Glass Skin
6. Glowing Inside Out
In the Clean Beauty space,
guardian now has 13 brands, while 14 brands will be available in the Gentle To
Skin segment. Additionally, six new
brands will be featured in the Trending Beauty category, along with six brands
for Glass Skin and 14 brands for Glowing Inside Out. Furthermore, 12 new made-in-Malaysia brands
will complement the existing 11 brands already available.
Anna emphasized guardian's
commitment to staying at the forefront of global beauty trends and ensuring
that customers have access to the latest innovations at competitive prices.
“guardian is now your go-to
destination for everything that's making waves in the beauty care space. The
#IYKYK Beauty category will be regularly updated with new brands introduced on
a timely basis, ensuring customers stay informed about the latest online beauty
trends. And this is what we have done,” Anna said.
Customers can explore the #IYKYK
Beauty section both in physical stores and online through the Guardian webpage
or app. The section will offer a wealth of resources, including Beauty Tips and
Trends videos, brand features, product details, special offers, and more, all
tailored to showcase the featured #IYKYK beauty brands.
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| Guardian #IYKYK Beauty with 76 Trendsetting Brands |
Guardian remains steadfast in its
commitment to delivering top-tier health and beauty products to customers at
the best value, ensuring that everyone can indulge in the latest beauty trends
with confidence and convenience.
For more information, please
visit guardian’s website or download the guardian app.
Facebook: @Guardianmy
Instagram: @Guardianmy
YouTube: @Guardian MY
Telegram: @GuardianMY
#GuardianMYApp
#guardianMy
#guardianMalaysia
#guardianviral
#iykykbeauty
#trendingnow
