Discovering the 13 Gems of Jiangsu during Jiangsu Tourism event in Kuala Lumpur was an eye opener. I recently was honored to attend the “Charm of Jiangsu” Tourism Promotion Conference & Networking Dinner organized by the Jiangsu Provincial Department of Culture and Tourism together with the Jiangsu Tourism (Singapore & Malaysia) Promotion Centre on 5 September at the Hyatt Regency Kuala Lumpur at KL Midtown.
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| Charm of Jiangsu Tourism Promotion in Kuala Lumpur |
The event brought together over 30 Malaysian travel trade representatives and media. Distinguished guests included Mr Nigel Wong Chuin Teim, President of the Malaysian Association of Tour & Travel Agents (MATTA); Mr. Chong Yu Ken, Vice President of MATTA Outbound Division; Datin Seri Penny Liao, President of the Malaysian-China Folklore Culture Tourism Association; Mr. Edwin Tay, Chairman Of Malaysia Chinese Tourism Association Johor Chapter (MCTA Johor); and Mr. Xiang Ming, General Manager of China Eastern Airlines Kuala Lumpur Office.
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| Group Photo: Charm of Jiangsu Tourism Promotion in Kuala Lumpur Event |
It was a brilliant showcase of the “Charm of Jiangsu,” from ancient traditions to modern marvels. Beautifully highlighted the region’s rich heritage, stunning scenery, and vast culinary delights.
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| Guests enjoying lively exchanges at the event. From left: Datin Seri Penny Liao, President of the Malaysian-China Folklore Culture Tourism Association; Mr. Paul Chin, Director of Jiangsu Tourism (Singapore & Malaysia) Promotion Centre; Mr Nigel Wong Chuin Teim, President of the Malaysian Association of Tour & Travel Agents (MATTA); Mr. Chong Yu Ken, Vice President of MATTA Outbound Division; and Datin Vicky Yong, Director of Airlink Travel & Tour |
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| with Mr. Paul Chin, Director of Jiangsu Tourism (Singapore & Malaysia) Promotion Centre |
Supported by mutual visa-free arrangements and other facilitation measures, 330,000 foreign visitors entered or departed Jiangsu this year, an increase of 14.5% year-on-year. Among them, 49,000 travellers entered visa-free, 4.5 times more than the same period last year.
To make travel more convenient for international visitors, Jiangsu has introduced a series of initiatives such as enhanced tax refund services, expanded coverage of tax-refund shops, and simplified procedures.
Foreign credit card POS machines have been added at key cultural and tourism sites, while a "Charm of Jiangsu" Tourist Information Centre was opened at Nanjing Lukou International Airport to provide services such as travel enquiries, online bookings, guided tours, and mobile payment support.
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| Charm of Jiangsu |
China Eastern Airlines further boosted accessibility by launching two enhanced services. Passengers arriving at Shanghai Pudong Airport with onward travel to the Yangtze River Delta can enjoy discounted "Air-Bus Intermodal" connections directly from the airport to cities such as Suzhou, Wuxi, Kunshan and Zhangjiagang.
Travellers taking high-speed rail to Shanghai Hongqiao Station can also connect seamlessly to China Eastern flights at Hongqiao or Pudong via the dedicated "Air-Rail Intermodal Transfer Service Centre", with check-in and baggage transfer handled on site. Full details are available on the airline's website and app.
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| Guests attentively following the presentation of Jiangsu's 13 cities |
The major 4 highlight segments during the conference
- Introducing Jiangsu's 13 Cities (Huai'an, Taizhou, Xuzhou, Lianyungang, Wuxi, Suqian, Nanjing, Changzhou, Suzhou, Zhenjiang, Yangzhou, Nantong, Yangcheng)
- Chinese Intangible Cultural Heritage: Paper-Cutting Demonstration
- A Taste of Jiangsu
- Unlocking New Ways to Explore Nanjing
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| Ms. Low Thuan Yian presenting her freshly crafted "Charm of Jiangsu" paper-cutting |
In the paper-cutting showcase, Ms. Low Thuan Yian – a renowned practitioner and educator in this traditional art – captivated the audience with a live demonstration.
.jpg "Ms. Low Thuan Yian (right) and her assistant demonstrating the art of Chinese intangible cultural heritage – paper-cutting") |
| Ms. Low Thuan Yian (right) and her assistant demonstrating the art of Chinese intangible cultural heritage – paper-cutting |
Her intricate "Charm of Jiangsu" paper-cutting piece drew admiration from all present and gave participants a deeper appreciation of this intangible heritage, which visitors can experience first-hand in Nanjing and Yangzhou.
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| Jiangsu's 13 Cities (Huai'an, Taizhou, Xuzhou, Lianyungang, Wuxi, Suqian, Nanjing, Changzhou, Suzhou, Zhenjiang, Yangzhou, Nantong, Yangcheng) |
The "A Taste of Jiangsu" session highlighted culinary delights from across the province, including Nanjing Salted Duck, Suzhou's famed Yangcheng Lake hairy crab, Yangzhou Fried Rice, and Huaiyang Cuisine from Huai'an – one of China's eight great culinary traditions. Videos, stories and cultural insights brought Jiangsu's diverse food heritage vividly to life.
Meanwhile, "Unlocking New Ways to Explore Nanjing" showcased trending attractions in the provincial capital, such as the " No. 1 Commercial District in all of China" – Xinjiekou and its luxury Deji Plaza with ultra-lavish washrooms, Jinling Xiaocheng, the historic Laomendong district, and the "Nanjing Check-In Wall" at the lively Yuedong Xinmenxi.
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| We also enjoyed tastings of Nanjing Yuhua Tea and Suzhou's exquisite pastries |
Beyond presentations and videos, we also enjoyed tastings of Nanjing Yuhua Tea and Suzhou's exquisite pastries. A photo exhibition of Jiangsu's 13 cities adorned the foyer, allowing visitors to soak in the poetic charm of the province.
In addition, Jiangsu-based travel operators engaged directly with their Malaysian counterparts at the event, paving the way for future collaboration and development of new Jiangsu travel packages.
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| Won lucky draw during the event. Thanks Jiangsu Tourism (Singapore & Malaysia) Promotion Centre with Datin Seri Penny Liao, President of the Malaysian-China Folklore Culture Tourism Association |
It was a great opportunity to discover the hidden gems of Jiangsu, discover new opportunities for travel and business cooperation. Jiangsu definitely inspired my travel destination.
For more information about Charm of Jiangsu Tourism Promotion in Kuala Lumpur, please visit Explore Jiangsu on Facebook and Instagram
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