Schwarzkopf Freshlight Hair Colour Launch & Exclusive Partnership with Watsons

Schwarzkopf Freshlight Lemon Blond

The Blythe dolls are so adorable with their big round eyes looking at me. I am thinking of be a little bit bold to try on the Schwarzkopf Freshlight Lemon Blond. Let’s try be blondie for this christmas hehehe… rocks!

with Schwarzkopf Freshlight Cosplay Models

Few days ago, I was at the Magical Touch Channel: Schwarzkopf Freshlight Hair Colour Launch and Exclusive Partnership with Watsons Malaysia in Sungai Wang. The images of the collectible Blythe dolls virtually came alive with renowned hair care brand Schwarzkopf from Germany turning on the magical touch. And the appearances of the popular miniature figurines were enhanced into the actual full-grown individuals portraying unique personalities.

Schwarzkopf Freshlight Cosplay Models

5th from left - Kulvinder Birring (Managing Director, Watsons Malaysia and Indonesia),

Joyce Lee (Marketing Manager, Henkel Beauty Care Retail Division, Malaysia and Singapore), Caryn Loh (Merchandising and Space Planning Director, Watsons Malaysia), Markus Daburger (General Manager, Henkel Beauty Care Retail Division, Malaysia and Singapore), with the Freshlight Blythe Doll models and dancers

Ms. Jay Mee, Marketing Director of EverQuest PR and her team

In marking the channel-exclusive partnership with Watsons to promote the brand's Freshlight hair colour series for the retail market, the models were dressed up for the costume play (cosplay) to showcase the 10 different distinctive shades from the Freshlight selection.

Schwarzkopf Hair Colour Series – Freshlight

Freshlight Foam 105ml RM 37.95

BERRY ASH, CARAMEL BROWN, MELTY CHERRY, LEMON BLOND

Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™. Easy Foam System wraps around each strand of hair just like shampoo to give evenly colored and beautiful, shiny hair. Absolutely no dripping.

Schwarzkopf Hair Colour Series – Freshlight

Freshlight Hair Colour 135ml RM 34.95

PASSION BLOND, MELTY MOCHA, CLEAR ASH, CHAMPAGNE PINK,

MYST BEIGE, SWEET APRICOT

High quality crème coloration with easy to apply formulation for vivid hair colors with glossy shine. Home coloring made convenient with comb-type dispenser.

From Left to Right - Matthew Bennett (Regional Sales Director, Henkel Beauty Care Retail

Division APAC), Mark Chan (Regional Marketing Director, Henkel Beauty Care Retail

Division APAC), Markus Daburger (General Manager, Henkel Beauty Care Retail Division,

Malaysia and Singapore), Kulvinder Birring (Managing Director, Watsons Malaysia and

Indonesia), Caryn Loh (Merchandising and Space Planning Director, Watsons Malaysia),

Joyce Lee (Marketing Manager, Henkel Beauty Care Retail Division, Malaysia and Singapore)

The iconic Blythe doll in the young and trendy hair colours is a prominent feature of the Freshlight packaging. Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore said they wanted to capture the guests' attention with the eye-catching hair colours in the cosplay show.

Opening Speech by Markus Daburger (General Manager, Henkel Beauty Care

Retail Division, Malaysia and Singapore)

"Usually, the hair colouring and styling will complement the elaborate outfits and accessories representing certain characters in the cosplay performance art. Cosplay has also been injecting the excitement in stimulating the Japanese street culture and fashion. For the event, we adopted the similar concept to create the awareness on our act in presenting quality hair colour choices at affordable prices," he added.

Blythe Doll Magical Touch Parade

There are two types - crème and foam - applications for the Freshlight series created in Japan. The four colours for the foam method are Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond.

Schwarzkopf Freshlight Blythe Doll Models and the Cosplay Models

For the comb-type dispenser crème technique, the six colours available are Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink. Inspired by their status as the retail market leader of the hair colour category in Thailand, Mr. Markus Daburger said they would be striving to repeat the similar feat in Malaysia.

Blythe Doll Magical Touch Parade

"We are delighted that we found the right partner here sharing the same goal and assisting us to achieve the desired result. We are confident that we will be strengthening our position to reach out to the masses by making our presence felt at Watsons," he added.

Oppa Gangnam Style Performance by Schwarzkopf in Sungei Wang

Energetic Dance Performance

From Left to Right: Joyce Lee (Marketing Manager, Henkel Beauty Care Retail Division, Malaysia and Singapore), Matthew Bennett (Regional Sales Director, Henkel Beauty Care Retail Division APAC), Mark Chan ( Regional Marketing Director, Henkel Beauty Care Retail Division APAC),

Caryn Loh (Merchandising and Space Planning Director, Watsons Malaysia), Markus

Daburger (General Manager, Henkel Beauty Care Retail Division, Malaysia

Markus Daburger (General Manager, Henkel Beauty Care Retail Division, Malaysia and Singapore), Caryn Loh (Merchandising and Space Planning Director, Watsons Malaysia), Kulvinder Birring (Managing Director, Watsons Malaysia and Indonesia) with the Freshlight Blythe Doll Models

Blythe Doll Magical Touch Parade

Schwarzkopf Freshlight Models

the cute cupcakes, cakes, pastries, cookies and etc

Following the brand's success in stamping its mark at professional hairdressing salons, the brand entered the retail market in Malaysia at the end of May. Among the other products for the fast moving consumer goods (FMCG) segment are the Extra Care - shampoo, conditioner and treatment - series, Palette colouration series and Got2b styling series.