Ahmad Tea Celebrates 40 Years of Tea Craftsmanship, Heritage, and Distinction

Ahmad Tea officially celebrated its 40th anniversary with a Ruby Jubilee event in Malaysia, marking four decades of family heritage, tea craftsmanship, and an enduring commitment to quality.

Ahmad Tea Celebrates 40 Years of Tea Craftsmanship, Heritage, and Distinction

Founded in Southampton, England, in 1986 by Mr. Rahim Afshar and his brothers, Ahmad Tea was built upon a simple yet enduring family principle: quality should never be compromised, and every product should be worthy of being served in the family home.

From left: Mahgsen Weerakoon, Tea Master; Soren Konsgaard, Business Development Manager; Tracey Wakelin, Head of Marketing Of Ahmad Tea; Kevin Siow, Senior Strategy & Branding Manager; Ken Siow, Managing Director

From a Small Tea Shop to Global Distinction

Ahmad Tea’s journey began with a small family tea shop in Southampton and has since grown into a globally respected British tea company. Despite its international presence, the brand remains family-owned and firmly rooted in its founding passion for tea.

Through discerning tea selection, masterful blending, and an uncompromising commitment to quality, Ahmad Tea has developed an extensive portfolio encompassing:

Classic British Black Teas: Timeless blends crafted for rich, traditional flavors.

Refined Herbal Infusions: Aromatic botanicals designed for wellness and relaxation.

Contemporary Tea Varieties: Modern blends tailored to the evolving tastes of tea drinkers worldwide.

The Ruby Jubilee celebration in Malaysia brought Ahmad Tea’s remarkable journey to life through a 40-Year Heritage Wall, thoughtfully curated tea-tasting sessions, and an elegant presentation of the brand’s extensive portfolio.

40 Years, a New Chapter

The 40th anniversary also marks an exciting new chapter for Ahmad Tea, highlighted by two major milestones:

Launch of Sencha: Bringing tea-blending expertise to a new expression of green tea while embracing the diverse traditions and preferences of modern tea drinkers.

Antoine Semenyo as Global Brand Ambassador: Appointing the Premier League footballer to lead Ahmad Tea's global "Preparation Is Everything" campaign.

The campaign celebrates the importance of preparation, discipline, and consistency in achieving excellence—a philosophy shared by both Ahmad Tea and Semenyo. Excellence is not achieved by chance, but through preparation and getting the details right.

Honouring Heritage, Embracing the Future

As Ahmad Tea enters its next decade, the brand remains committed to evolving with consumers while preserving the principles that have guided the family business for four decades. From its Southampton beginnings to its expanding international presence, Ahmad Tea’s purpose remains unwavering: to create tea worthy of every home.