Tourism Selangor Celebrates Silver Jubilee with Launch of Selangor Travel Fair 2026

Tourism Selangor Celebrates Silver Jubilee with Launch of Selangor Travel Fair 2026! If you were anywhere near Central Market in Kuala Lumpur over the weekend of July 25–26, you couldn’t have missed the electric energy in the air. Tourism Selangor brought its absolute A-game to launch the Selangor Travel Fair (STF) 2026, celebrating a huge milestone while fueling the ongoing hype for Visit Selangor Year 2026 (VSY2026).

The two-day tourism extravaganza was a massive success, drawing in over 50,000 visitors and generating a staggering RM150,000+ in direct sales. Didn't get a chance to pop by? Here is a wrap-up of everything that went down, why this year was so special, and what it means for your next local getaway.

25 Years of Greatness: Celebrating "Silver in Motion"

STF 2026 wasn't just another travel expo—it was a party 25 years in the making. This year marks Tourism Selangor’s 25th Silver Jubilee Anniversary. To celebrate a quarter-century of shaping the state’s travel scene, the event adopted the theme “Silver in Motion.”

"Silver in Motion symbolises 25 years of progress and Tourism Selangor’s continuing journey towards building a more sustainable, innovative and competitive tourism ecosystem." — Ms. Chua Yee Ling, Chief Executive Officer of Tourism Selangor

From local community initiatives to massive international campaigns, Tourism Selangor has spent 25 years turning the state into Malaysia’s top destination.

The Road to 9 Million Tourists

The fair was officially launched by YB Dato’ Ng Suee Lim, Selangor State Executive Councillor for Local Government and Tourism, who pointed out that events like STF are crucial for building traveler confidence and highlighting the state's huge variety of hidden gems.

And the stakes are high: Selangor is currently charging full steam ahead toward its target of welcoming nine million tourists during the VSY2026 campaign!

Given the numbers, that goal is well within reach:

Top Spot for 5 Years Straight: In 2025, Selangor welcomed 36.4 million domestic visitors, keeping its title as Malaysia's most visited state for the fifth year running (since 2021).
Economic Powerhouse: Selangor generated a massive RM460.1 billion GDP in 2025—contributing 26.5% to the entire country's economy, with tourism driving much of that services sector growth!

Highlights from the Fair: What You Missed 🎪🎶

With 40 different exhibitors representing everything from theme parks and ecotourism to heritage spots, agritourism, and wellness, Central Market was packed with travel inspo and exclusive discounts.

Here were some of the biggest crowd-pleasers:

📱 Art, Beats & Local Stars

The "Surprising Selangor Kan Ada" Music Video Launch: Tourism Selangor dropped a brand-new official theme song and music video! It pays homage to their 25-year journey and the dedicated team behind the scenes. (You can check it out on Tourism Selangor’s official YouTube channel right now!)
The Selangor Sketch-Stop Book: A gorgeous collaborative art project between Tourism Selangor and local illustrators Ann Jaafar, Baihaqi Ismail, and Ichie Imran was unveiled.
Star-Studded Lineup: Live performances kept the crowd buzzing all weekend long with artists like Wani Kayrie, Mohsein Kush, Puteri Haffira (Ella Junior), Hussain Jamalulhayat, Mamat Exists, and Kumpulan Bob Sentuhan.

🧘 Interactive Fun & Freebies

Visitors didn't just shop for travel deals; they jumped into hands-on creative workshops, live podcast sessions, cultural and traditional music showcases, and even free health screenings under the state's medical tourism banner!

🤝 Shoutout to the Strategic Partners

An event of this scale takes a village! Tourism Selangor extended a warm thank you to key partners who helped power the weekend, including Farm Fresh, AVIS Budget Malaysia, FAMSY, Tourism Malaysia Central Region, PADAT, Media Selangor, Batik Air, and Sinemalis Studio.

Where to Next?

Whether you're looking for an adrenaline rush at a theme park, a peaceful ecotourism retreat, or a deep dive into local heritage and street food, Selangor has it all.

Missed the fair? Don't sweat it—the Visit Selangor Year 2026 celebrations are just getting started. Keep an eye out for upcoming local promotions, grab your travel buddies, and get ready to discover why everyone keeps saying: "Surprising Selangor Kan Ada!"

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