Reawaken Senses with Boss The Scent

Well seduction has become too easy and too available in our post-modern world, it’s like instant visual gratification obtainable without any effort. What do you think? But we discover that the new HUGO BOSS has a different type of seduction. The BOSS way of seduction is an art, slow, steady, tense with anticipation which finds a perfect balance between confidence and nonchalance. It lasts, lingers on and not easily forgotten.

The BOSS man has a presence that delivers seduction in his own unique way. He knows that a whisper can be louder than a shout. Seduction as he plays it is slow, passionate, refined - an experience to be savored and returned to time after time; engaging all five senses rather than merely one.

BOSS The SCENT by HUGO BOSS

The SCENT, the new fragrance, reveals a different aspect of the BOSS man. It pays tribute to his personal rather than professional achievements. This is a man whose success has always proved seductive. It is evident in the way he carries himself, the cut of his suit, and his self-assured charisma.

The fragrance that creates this impact is utterly unique. BOSS THE SCENT boasts an exclusive ingredient from Africa: the aphrodisiac Maninka fruit, evocative of passion fruit and rum. However, the Maninka also evokes something deeper and more profound: the tug of desire and the pull ofmemory. Set on a virile leather base, its effect is potent, original, never to be forgotten.

Top note: spicy ginger makes a spirited and beguiling first impression.

Heart note: the rousing maninka fruit fuses with lavender to swathe the skin in sensuality.

Base note: an intense, burnished leather, lingering like memory, conveys pure, magnetic masculinity.

And, of course, there is another essential ingredient the BOSS man, who lends his own seductive charm to make an unforgettable impression. BOSS THE SCENT’s flacon presents an evocative amber juice, set in a silver cage, as if capturing the spirit of seduction before it unleashes its dynamic power.

The face of BOSS THE SCENT is the charismatic Hollywood actor, Theo James - known for starring in the dystopian sci-fi blockbusters, the Divergent series, and for making an unforgettable impression in Downton Abbey. Theo James, BOSS THE SCENT ambassador is the personification of the seductive side of the BOSS hero, confident in his physical presence as he is unselfconsciously aware of his allure.

Availability: BOSS THE SCENT is now available in departmental stores

Price List

BOSS The Scent EDT 50ML @ RM272

BOSS The Scent EDT 100ML @ RM360

BOSS The Scent Deostick 75ML @ RM96

BOSS The Scent Deospray 150ML @ RM96

BOSS The Scent After Shave Lotion 100ML @ RM272