Love Me, Love Mum by Curtis Kulig @ Pavilion Kuala Lumpur

Finally, I get to meet the Curtis Kulig, New York street artist in person during his meet and greet at Pavilion Kuala Lumpur. He is the artist behind this remarkable work of art, made a trip to Kuala Lumpur to share about his personal journey as an artist and explained how ‘Love Me’ was brought to life. ‘Love Me, Love Mum’ is part of a world of artistic fusion between globally renowned brand LeSportsac and Curtis Kulig.

The spectacular display of ‘Love Me, Love Mum’ splashed across the Spanish Steps of Pavilion Kuala Lumpur. LeSportsac’s on-going collaboration with Kulig has resulted in a partnership with Pavilion Kuala Lumpur as the host for the introduction to an exclusive LeSportSac Summer 2014 collection inspired by Kulig’s notable ‘Love Me’ artwork. 

This collection will only be available at LeSportsac in Pavilion Kuala Lumpur, bringing the iconic ‘Love Me’ campaign to Malaysia.

Curtis Kulig's autograph session for the fans & media friends

‘Love Me’ began in 2005 as a personal sentiment and quickly evolved into an icon, with Kulig’s simple, impulsive, two-word manifesto spotted in cities ranging from Paris to Istanbul, Los Angeles to Berlin, taking form on rich canvases, metal sculptures and fluid neons. A favourite in both art circles and the commercial sphere, Kulig is rapidly becoming a household name with brands such as DKNY, Vans, Urban Outfitters, Smashbox, Nike and Bobbi Brown. A fast-rising star, Kulig’s signature ‘Love Me’ scrawl has also appeared as the opening credits on Saturday Night Live. In 2011, Kulig unveiled the story behind ‘Love Me’ on TedxTeen, inspiring audiences with his work.

From left: Curtis Kulig, Kung Suan Ai, Director of Marketing, Pavilion KL, Nelly Ngadiman, GM of LesSportsac

For this exclusive collection available at Pavilion Kuala Lumpur, Kulig created a series of original designs for LeSportsac that range from playful water colours and swirly scripts to bright, bold marks of his signature statement. The New York based artist drew inspiration from classic New York summer hotspots.

For more information about ‘Love Me, Love Mum’ by Curtis Kulig @ Pavilion Kuala Lumpur, please visit http://www.facebook.com/PavilionKL