RIMMEL LONDON In Malaysia, Make Up Your Own Rules!


Hey! To all beauty enthusiasts in Malaysia who crave for a bolder, edgier, easy to achieve ON-TREND look – the wait is finally over as Rimmel London, UK’s no.1 cosmetic brand, enters Malaysia recently. It’s a call-to-action for young Malaysian beauty millennials and members of Generation Z to ditch the ‘classic’ approach to makeup and have the confidence to reinvent the rules of beauty and champion the Power of Self Expression with the launch campaign mantra of Make Up Your Own Rules!

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!


A cutting-edge makeup brand, Rimmel London embodies the quintessential London girl who is authentic, real, bold, confident and expressive. In a nutshell, the London Look is whatever you want it to be, no matter where you are in the world. ‘LIVE THE LONDON LOOK’ is equal part nods to London city’s unique vibe filled with cultural richness, a sense of freedom and diversity. It also takes inspiration that beauty is all inclusive – coming in different shades, looks, features and highlights.

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!
‘LIVE THE LONDON LOOK’ Rimmel London Launch Party

To further highlight and celebrate the edgy London Look vibe, Rimmel introduced a visual signature, the double L frame, to inspire memorable pictures with a bold attitude. Easy to create with the thumb and index finger of each hand, the LL makes the perfect face-framing pose.

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!
Rimmel London Is Now Available in Malaysia at selected Watsons and Guardian stores in Peninsular Malaysia

4 Looks 4 Girls 1 Rebel Squad, the four unique looks representing a different character, mood and attitude. These looks consist of Spotlight Grunge, inspired by North London, is a look that is cool yet glamourous and is ready to be in the spotlight anytime! Experimental Hipster, inspired by East London, is a hold-no-bars look that is fun and unique. Fearless Chic, inspired by West London, is a look that is poised yet fearless, ready to take on the world. Edgy Street Glam, inspired by South London, is edgy and fashionable and stands out!

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!
Rimmel Rebel Squad headed by - Ashley Lau, Nina Khalil, Rubini Sambanthan and Chacha Maembong

Matching up to the four iconic looks, up and coming KL’s personalities formed a Rimmel Rebel Squad headed by - Chacha Maembong, Ashley Lau, Nina Khalil, and Rubini Sambanthan and supported by makeup artist to the stars, Noriana the Face designer. The girls were then enlisted to channel their inner London Attitude and pulled off each of their London Looks to perfection in a style film that debuted during the launch party.

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!
Rimmel London Stay Matte Liquid Lip Colours

RIMMEL LONDON In Malaysia, Make Up Your Own Rules!
The Swatches: Rimmel London Stay Matte Liquid Lip Colours

Makeup enthusiasts can pick up Rimmel London’s hero products, the new ‘Stay Matte Liquid Lip Colour’ in 15 shades for boldness that stays on and ‘Brow This Way’ range of innovative brow products to #browlikecara; as well as explore Rimmel London’s full range of products at selected Watsons and Guardian stores in Peninsular Malaysia.

For more information about RIMMEL LONDON Invades Malaysia, please visit Rimmel London Malaysia Facebook and Instagram

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