How To Use Promotional Products To Market Your Business


How To Use Promotional Products To Market Your Business


It's difficult for business owners to justify using promotional products to market their business. Businesses who are either short on cash or who can't find a promotional strategy that is on-brand usually shun the idea of promotional products. Marketing a business with promotional products is one of the most powerful ways to gain consumer attention. When done correctly, it builds a highly qualified group of potential customers. Here's how the best businesses use promotional products to market their business, and how you can do the same.

How To Use Promotional Products To Market Your Business
How To Use Promotional Products To Market Your Business 


Share The Love With Instagram

Giving away products doesn't have to be painful. You can leverage one free product for years when you do a giveaway right. Instagram is the perfect platform for finding qualified people to promote your products. First, search your business location on Instagram. Look through the top posts and most recent posts. 

Find someone who has posted about your product or business with over 100 likes and some engaged comments. Send them a message thanking them and offer them a free product in exchange for another shout out. Add extra leverage to this offer by giving them a discount code that people can use with your business on their next purchase. This way you can keep track of the effectiveness of that promotion.

Facebook Giveaways and Sweepstakes

People love getting things for free, but if you give them an iPad and you sell dog treats, those people aren't likely to buy your dog treats. Giveaway contests get some of the highest engagement of any type of Facebook post.

Give people two weeks to share your Facebook post offering a $200-$500 gift card to your business and select one winner at the end of the contest. Giving away a $200 gift card may sound painful, but consider your product cost. If someone spends $200 on your products, what's the total product cost? $50? $50 is an affordable amount to spend on a promotion for any size business. 

You end up with the attention of many highly qualified potential customers, and one very happy customer that will likely give you return business for several years to come and refer your products to all their friends as well.

Educational Products

Making people more educated and empowered is one of the best ways to build trust for your business and identify highly-qualified leads. Create a downloadable guide or an instructional book around your business product or service. 

Show people how to use what products you sell, how to perform tasks that your products make easier, or how to get ahead in whatever field your business services. Not only are you giving them something for free, you're making their lives easier. This is a highly effective long term approach to marketing your business with promotional products.


Promoting your business with promotional products doesn't have to be expensive, and it shouldn't feel like a shot in the dark. Using promotional products to market your business is a highly effective, targeted, measurable strategy when done correctly. 

Go where the people are, identify your ideal customers, get them to share with one another your products or services, and give them value up front. You will build long-term customers using these marketing strategies for promotional products.

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