Kerastase 50th Anniversary Celebrating The Art of Perfect Hair

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

Here is my passport for my Paris Street experience to celebrate Kerastase 50th Anniversary - The Art of Perfect Hair in Parisian chic style. The afternoon was so fashionable, chic and classy. Kerastase Paris was launched in 1964 on rue Royale by François Dalle, the CEO of L’Oréal Group and founder of Kérastase.


Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris
Kerastase 50th Anniversary Celebration @ Pullman Hotel, Bangsar 

Today Kerastase is presents in 67 countries. Throughout its history since 1964, Kérastase has accompanied the liberation of women. For me Kerastase is a professional and excellent hair care brand that caters for all types of hair, hair style and hair concerns from scalp to our hair ends. Be it, it’s treatment or services or styling at the salon or home always gives us the results that we want.  

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris
Paris Street Experience passport

There were a few Parisian experiences during the celebration, I handpicked my own flowers, had my caricature draw at the street, make a birthday wish to Kerastase and lock it, walk to the flea market to get my scarf or knick-knacks then finally take a break had a coffee and croissant white waiting for the lunch to start. Wow! that sounded to happening and chic…

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

50 years of pure 5 ambitions - ambition for science and innovation to develop and improve their product quality; ambition for know-how to introduce new art and technique of hairdressing; ambition for diversity to constantly listens to consumers and research for products that caters to address our concerns; ambition for women to meet the needs of women who wants to feel good overall, mind and body including hair; and ambition for luxury, the brands speaks by itself the ultimate, intimate luxury.

Well, there are many Kerastase products in the market and some of them you might have experience before or currently using. Do you want to know, which one are their cult products throughout the years?

Kerastase 10 Cult Products, Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

Kerastase 10 Cult Products

1. 1997: Masque au Maïs - Kérastase creates the first haircare mask with corn germ oil to nourish and soften the hair. As well, cornstarch offers more body while waxes and catatonic derivatives enhance shine. Today this product is called Masquintense.

2. 1984: Lait Vital - the first fluid conditioner. A result of time and experience, this conditioner is designed for dry hair and, with galenics borrowed from skincare, the light texture enhances the hair without weighing it down.

3. 1987: Kérastase Soleil - Kérastase creates the first suncare range for hair. Even during a heat wave, the hair has its bodyguard. Both presun and aftersun formulas promise exciting summers sheltered from oxidative stress.

4. 1989: Sérum Réparateur - the first cutting-edge serum for smoothing the hair cuticle and mending split ends thanks to macromolecules that create a seal around everything they touch. It later evolves to enter the Nutri-sculpt range. Its descendant is now called Touche Perfection.

5. 1990: Bains Satins - the first cleansers to take the plunge into the world of haircare for fiber that is enveloped in gentleness, even as it’s being washed. Their nutrition indicators (1.2.3) enable customized cleansing.

6. 1998: Aqua Oleum - first nano-emulsion (jojoba oil and avocado oil dispersed in an aqueous phase) capable of penetrating to the heart of the fiber in only 20 seconds to fill it with nutritive agents without ever weighing it down.

7. 2007: Ciment Thermique - first dual-action fiber “strengthener”. This “builder” weaves itself into the hair to consolidate it via a vita-cement while a vita-topseal provides supple protection for a structure that is both supple and strong.

8. 2010: Elixir Ultime - first elixir with four precious oils. Refined, it melts onto the fiber with a glossy glaze for the ultimate shine. And it rekindles the glamour of haircare with its sensory pleasures and sensual application technique.

9. 2012: Initialiste - first haircare fuel with natural apple cells for choice nourishment to the scalp. So that it can spark the growth of beautifully transformed hair, more attractive and more resistant.

10. 2013: Laque Couture - first hairspray to highlight discreet movement thanks to a micronized polymer that forms an invisible net. A micro-dose is all a woman needs for intense pleasure, a couture touch in the eyes of Luigi Murenu.

Kerastase 50th Anniversary, Celebrating The Art of Perfect Hair, Kerastase Malaysia, Kerastase 50th Anniversary, Passport to paris

Before I ended my post, I would like to wish Kerastase Happy 50th Anniversary and keep growing and continue to gives us perfect hair. 

For more information about Kerastase 50th Anniversary Celebrating The Art of Perfect Hair, please visit Kerastase Malaysia

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