Nike Just Do It New Possibilities Campaign

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities

Hey look now we can explore our own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges. The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. We can determine the Challenge’s name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. 

If you can run a mile, run a race, run a marathon, outrun a movie star!

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities

Nike’s new “Possibilities” inspires us to push our limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. 

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities, LeBron James, basketball star & reigning NBA MVP
LeBron James, basketball star & reigning NBA MVP 

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities, Serena Williams, world number one tennis icon
Serena Williams, world number one tennis icon 

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities, Gerard Pique of FC Barcelona and Spain
Gerard Pique of FC Barcelona and Spain

A series of different challenges and scenarios emerge, each challenging characters in the film - and the audience - to push themselves to new limits. The film features basketball star and reigning NBA MVP, LeBron James; world number one tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward.  Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

Nike Just Do It New Posibilities Campaign, sports,. nike, just do it, nike new campaign, possibilities

As part of Nike’s 25th anniversary of ‘Just Do It’, the inspirational message doesn’t end when the film is complete.  “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges.

From August 20-September 13, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept. The Nike+ digital ecosystem has more than 18 million global members, and anyone who engages in these Challenges will be encouraged to share their activity through the hashtag #justdoit to ultimately help drive participants to realize new possibilities.

For more info on Just Do It visit http://www.nike.com/justdoit

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