First Carrera Ignition Night hit United States - New York City Ignition Night

It was a night of ultimate urbanite luxury. New York City’s first skyscraper, 5 Beekman provided the perfect historical setting for this special installation, the last event that the venue will see before it is turned into a luxury hotel in the Financial District. First Carrera Carrera Ignition Night nit United States. It took guests on a journey through its history, from its origins in 1956 and the roots of the brand’s name – the legendary “Carrera Panamericana” road race – to the present day rediscovery of its authentic “racing attitude” which has always been a part of the brand’s DNA.

Carrera’s 2013 eyewear collection displays, influenced by the brand’s new identity, unveiled its re-branding through integrating its four new chic philosophies: Icons, Muses, Craze and Active. Carrera’s four new personalities maintain a common theme: unmistakable, original design combined with a sophisticated urban style.

Caitlin Moe

American actress Olivia Wilde and (right) Roberto Vedovotto,
CEO of Safilo Group both in Carrera sunglasses

Louise Roe (British TV presenter, model and fashion personality)
and Roberto Vedovotto, CEO of Safilo Group

 

DJ Mia Moretti, DJ Kayper & Violinist Caitlin Moe

Dani Stahl in Carrera sunglasses

DJ Mia Moretti DJ Kayper and Violinist Caitlin Mo

Carrera successfully hosted the first of its six events for the brand in Milan, Madrid and Sao Paolo. Hot on the heels of New York City’s Ignition Night, Carrera plans to take London and Beijing by storm in September. @carreraworld #carreraignition