Fashion Has a New Scent

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Fashion and fragrance goes hand in hand, you want to look good and smells great a well. Fragrance can brings out the character, confidence, positive vibes and aura plus attract admiring glance. That is the power of scent in our everyday life. A look would not be complete without a statement perfume to tie it all together. Downy has created Downy Parfum Mystique, a new variant inspired by the romance and mystery of Paris at midnight. Now Fashion has a New Scent

Downy Parfum Mystique exudes a luxurious perfume scent that surrounds its user with an aura of mystery that will draw others to you. To celebrate the launch, Downy teamed up with style icon Vivy Yusof of FashionValet, one of Malaysia's leading online fashion stores, on a limited edition fashion collection, inspired by the exquisite scent of Commenting on the collaboration. 

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Downy Parfum Mystique is a creation of evocative and sensorial oriental spicy floral scent. Its heady fresh topnote of grapefruit, apricot and luscious red fruit develops to a delicate floral bouquet of French Lily and Osmanthus, skilfully blended with sweet Tonka and creamy powdery Vanilla notes. The background is rich Amber notes, airy Musks and precious Woods woven together with a mosaic of aromatic, intriguing and playful spices. The delicate blend brings indulgent fabric experiences that lift the senses. Packaged in elegant black, Downy Parfum Mystique appeals to both the fragrance connoisseur and the everyday.

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Exquisitely presented by FashionValet, the Downy Mystique Collection consists of 14 key pieces. These pieces are wardrobe staples, from urban chic to elegant sophisticated pieces that can be cultivated into multiple looks. 

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Through the clever use of fine materials such as chiffon and georgette, pleats, loose cut or gold buttons, the collection encapsulates the essence of luxury and mystery that is Downy Parfum Mystique. The stylish yet functional collection will be officially made available to consumers starting early September at FashionValet’s website.

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G

The launch also marked the kick-off of FashionValet for Downy Parfum Collection consumer contest.  As simple as spending a minimum of RM20 and above on Downy Parfum Mystique, the limited edition 14-piece collection from FashionValet worth RM4,000 could be yours. Can’t wait to spice up your wardrobe? Visit participating stores and roadshows starting from now until 31st August 2013 August 2013 to be in the running for this exclusive collection.

Downy Parfum Mystique, fsahionvalet, publika, fashion, fragrance, downy, softener, P&G


The new Downy Parfum Mystique is now available at all major retail outlets. Recommended Retail Price is RM5.85 for 370ML, RM10.90 for 900ML and RM20.90 for 1.8L. Fashion has a new scent, to find out more about the collection and the contest, visit www.fashionvalet.com

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