Roasters Chicken Run 2013 for Charity by Kenny Rogers Roasters, Lee Sinje - Little Yellow Flower Foundation

(L-R) KRR staff; Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd; KRR mascot; Sinje Lee and Lee Siew Weng, Senior General Manager of Berjaya ROASTERS (M) Sdn Bhd at the starting line

Run Chicken Run… I woke up early on sunday 23rd Jun and dashed to Sunway Lagoon for the Kenny Rogers Roasters Chicken Run 2013 for Charity. This was the 9th consecutive year Kenny Rogers Roasters has organized the run yearly. 





More than 3,900 runners of all ages took part in this run and the collections id for charity purposes. This year Roasters Chicken Run managed to raise more than RM100,000 for charity.


Runners are running for charity. For every sign-up, Kenny Rogers ROASTERS will channelled RM13 to Little Yellow Flower foundation to aid the underprivileged children.

It was a fun day to see so many families and young children participated in this charity run despite of the hazy morning. Lee Sinje Malaysia’s international celebrity and co-founder of Little Yellow Flower foundation was at the 9th ROASTERS Chicken Run organized by Kenny Rogers ROASTERS (KRR) to accept RM 65,000 on behalf of the foundation.

 Warm Up session before your time...

Mabeal HOH

Accompanied by Dato’ Francis Lee, Sinje Lee flagged off 
ROASTERS Chicken Run 2013 participants.

The Little Yellow Flower (previously, Hope Education Foundation) was founded in 2007 by international artistes, Valen Hsu, Gigi Leung, Charlie Yeung and Malaysia’s very own, Sinje Lee. The vision of this charity is to provide under privileged children with the opportunity of a better future through love, happiness, good nutrition and better education.



Runners are running for charity. For every sign-up, Kenny Rogers ROASTERS will channelled RM13 to Little Yellow Flower foundation to aid the underprivileged children.



This fund will specifically go to the ‘Nutrition Lunch and Tuition’ programme, targeted to benefit urban families which are living in poverty. Impoverished families living in urban areas still exist in Malaysia, many of which do not earn enough to support a wholesome diet for the children. KRR will also provide KRR wholesome meals once every two months for a year to the children under this foundation.



As part of the contribution, KRR will also be providing more reading materials and books to the ‘Reading Wonderland’ programme under the Little Yellow Flower. The Reading Wonderland is essentially a community library and information resource for underprivileged children to develop a love for reading and self enrichment.

completed the run and enjoying themselves at the event


Roasters Chicken Run 2013 co-organizers and partners such as Sunway Lagoon, BCard, Berjaya Hotels & Resorts, Berjaya Air, High 5, H-Two-O, Loacker, Milo, Sunway Pyramid, Takasima, Sport Toto Fitness Centre, Unilever Food Solution and Yeo’s. 

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