Frida Gustavsson, The New Face of Maybeline New York

Maybelline New York announced that Swedish supermodel Frida Gustavsson was signed to the brand. She joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free.

“A Maybelline New York woman is strong and confident—I love that attitude,” says Frida. A native of Stockholm, Sweden, Frida was scouted by a modeling agent while on a shopping trip in 2008. She signed with IMG in 2009, and opened the Valentino Haute Couture show in Paris for the fall season that same year. Her impressive runway debut proved to be a breakthrough moment for her career, as it lead the way to working with other major designers, including Marc Jacobs, Calvin Klein, Chanel, Prada, Fendi, Louis Vuitton, Christian Dior, Michael Kors, Oscar de la Renta, Carolina Herrera, Ralph Lauren, Viktor and Rolf, Alexander McQueen, and Giorgio Armani.

One of the most photographed models on and off the catwalk, Frida has worked with top photographers like Patrick Demarchelier, Annie Leibovitz, Camilla Akrans, and Norman Jean Roy. She regularly appears in the fashion and interview pages of magazines such as Vogue (American, Italian, Chinese, French, German, Russian, and British), Elle, W, Allure, Interview, Self Service, and Pop. She has also been featured in advertising campaigns for Prada, Jill Stuart, Anna Sui, Mulberry, Paul & Joe, Roberto Cavali, H&M, Max Mara, Valentino, among others.

Frida will make her debut in print and television advertising campaigns for Maybelline New York late 2013.