|Paradigm In Style Spring Summer 2013|
Most major shopping malls now organized fashion week. Paradigm Mall Inaugural Spring/Summer 2013 Fashion Week which kicked off on last Friday, 26th April 2013 and continues until Friday, 3rd May 2013 at Upper Atrium, Level UG. The fabulous 8-day event features fashion presentations by the wide variety of fashion and lifestyle brands available at PJ’s latest shoppertainment centre.
|Paradigm Mall Spring Summer 2013 Fashion Week|
The Gala Night was on 26th April evening, saw Paradigm Mall’s glamorous attendees come together for an entertaining night of fashion and music amidst a backdrop of raw cement, steel and beams following the theme of returning back to basics ala a clothing factory.
The gala night was graced by top WCT Land VVIPs, guests of note also included Malaysian celebrities Bernie Chan, Belinda Chee, Pamela & Vanessa Chong, Chelsia Ng, Aaron Khaled, Alvin Wong, Hansen Lee and Jeremy Teo.
Starting with a surprise fashion extravaganza by Amber Chia Academy, featuring the top model herself, the event kept guests entertained with the friendly banters and antics of Hitz FM djs, Jin and Natalie.
The first segment of the fashion show featuring Spring Summer 2013 collections of Springfield, ELLE, MOG, Kitschen, Skechers, Tooba, Walk In, Adidas and Bossini.
Dayang Nurfaizah performed in between the fashion shows and enlivened the crowd with her soulful voice.
|Dayang Nurfaizah performed on Paradigm Mall Spring Summer 2013 Fashion Week|
The second segment of the fashion show ensued after the stunning performance with Paradigm Mall’s various labels such as Red’s Revenge, US Polo, Payless Shoes, Elements, Padini, Squareroom, Brat Pack, Nichii, Sun Paradise and Voir.
It was a night of style and the perfect way to debut Paradigm Mall’s Spring/Summer 2013 Fashion Week. The wonderfully coiffed hair styles and creative make-up for the show which were sponsored by Celeb Trendz Hair Studio and Sephora.