|Kronenbourg 1664 L’Aperitif Fashion|
Kronenbourg 1664 the French Art of Pleasure all over the world and France’s No.1 super premium beer kicked start their 2013 fashion platform. A celebration of young upcoming local talent, Kronenbourg 1664 L’Aperitif Fashion series is a platform that provides budding new designers and imaginative minds an avenue to showcase their works of art. This year’s theme - French Masterpieces will be an amazing concept that designers can work with to celebrate the richness of the French culture.
This competition promises bolder, more sophisticated creations that are set to captivate Malaysian fashion enthusiasts and style aficionados. Winner of the competition will qualify for a 3-Months Internship at a Top London Fashion House courtesy from Kronenbourg 1664.
The top 20 Participants that qualify to the next round will receive RM500 cash to develop their collection taking them a step closer to the real world of fashion. They will then participate in a qualifier challenge and creative photo shoot before the judges’ shortlist their five finalists. This amazing top 5 will then be mentored by the infamous Gillian Hung, President of Malaysian Official Designers’ Association (MODA) to produce a grand finale showcase collection.
Judges will be grading the designers on outstanding creativity, skill of workmanship and inspiration. Fashion designers who are keen on joining will have to submit four documents before the application can be processed for judging. Coloured sketches, mood boards and fabric boards; all of A3 size must be submitted together with the application form. The mood board should contain the description of the design concept and vision for the collection to add depth and context to their designs.
Interested designers can start submitting entry forms before the deadline, 31 May 2013. Visit the micro site to register and download the brief for the competition at www.kronenbourg1664.com.my/LAF