What makes a perfect pint? Does it make any difference?
What if you could have Perfection All The Time?
Heineken together with Guinness Anchor Berhad (GAB) Academy, presented Malaysia’s first ‘The Art of Pouring’ workshop conducted by Franck Evers, Heineken’s Beer Craftsman from Netherlands. This event provides a rare opportunity for beer enthusiasts and bartenders to witness first – hand the defining factors of the art of pouring a perfect Heineken pint.
Franck Evers, Heineken’s Beer Craftsman from Netherlands
Franck Evers and Jasmine Foong, Marketing Manager of Heineken Malaysia
“The Art of Pouring workshop reflects Heineken’s promise of quality. Franck’s expertise is invaluable and through this workshop, he brings the art of pouring a pint of Heineken in Malaysia to perfection level. Through our various campaigns, we hope consumers will be able to immerse themselves in the ultimate Heineken experience every time they enjoy a pint of Heineken, one that is shared by millions of fans throughout the world. We strive to bring a world of opportunities to our consumers, a world where anything is possible through our promise of quality, internationalism and innovation,” said Jasmine Foong, Marketing Manager of Heineken Malaysia.
Franck Evers also shared on his experience, “There is a real ritual to pouring a perfect pint of beer, in fact, it is an art form. I’m very happy to have been given the chance to travel to Malaysia to showcase the art of pouring. Through these workshops, I hope consumers here will be able to enjoy the Ultimate Heineken experience with every pint.’
Chilling out with friends with Perfect Pint of Heineken
and snacks before the workshop start
During the workshop, Franck walked the guests through the four essential steps that go into pouring a perfect pint of beer; he also talked about the common mistakes people make when pouring a pint of beer and how they may be corrected. Besides that, he also spent time discussing service standards and the role it plays in providing consumers with the perfect drinking experience.
Four Steps to Pouring the Perfect Heineken
1. RINSE
Rinse the glass in cold water before serving. And never dry with a towel as it leaves fibres behind
2. POUR
Pull the beer tap in one quick motion. Let the build up of carbon dioxide escape, control the flow of the beer and then let it spiral into the glass which is tilted at 45-degree angle. Then close tap in a quick motion when the foam reaches the top of the glass
3. SKIM
Remove excess foam with a wet skimmer held at a 45-degree angle. This leaves a thin layer of water over the foam which protects it from oxidizing. A perfect two-finger thick head of foam ensures that the beer stays fresh and cold for longer keeping it from going flat
4. SERVE
Serve your customers quickly and with a smile. Present their Heineken in a Heineken branded glass, held at the bottom with the logo facing them
The workshop also serves as launch-pad for Heineken’s new brand campaign, ‘Be a Man of the World’. With this new campaign, Heineken aims to further convey the brand’s worldly and open-minded personality, inviting consumers and fans to open their mind to the world of Heineken where anything is possible if they are open to what life has to offer.
Carrying the slogan ‘Open Your World’, the new campaign which is already implemented in many countries including the U.S., U.K., Argentina and Australia is Heineken’s first global campaign in over five years.
Jasmine adds, “The ‘Art of Pouring’ workshop is just the start of an exciting new campaign, in the months ahead, Heineken will be bringing even more innovative experiences to Malaysia. We strive to bring a world of opportunities to our consumers, a world where anything is possible through our promise of quality, internationalism and innovation.”
Proving the successful combination of passion for quality and constant drive for progress, Heineken swept seven international awards at this year’s Cannes Lions Festival of Creativity. On the local front, the brand has also acquired another feather in its cap with its recent coup at The BrandLaureate Awards 2011, taking home ‘Best Brand in Beer’ in the Heritage Brand category, in addition to bagging Silver in the Putra Brand Awards for ‘Best Beverage-Alcoholic’ and winning the ‘Best Use of Media – Apps’ category at the A+M Agency of the Year 2011 awards for its Heineken UEFA Champions League Samsung Galaxy Tab App.
For more information on the brand and its new ‘Be a Man of The World’ brand campaign, check out www.heineken.com/my